WEEK ONE - Core Values, Mission Statements
Get super targeted about your purpose, passion, your story, your industry, business model and how you can scale.
WEEK TWO - Purpose & Storytelling
Learn how you can transform your own story into a brand-story that can be used to captivate and attract customers. When you tap into your purpose and create clear messaging, you begin your business approach.. leading to profits.
WEEK THREE - Competitive Analysis & Scalability
Learn how to study your competitors and design your business for maximum profitability. Stop trading your hours for income, learn how to build programs and systems that allow you to scale.
WEEK FOUR - Target Customer Development
Traditionally, marketing strategies call for avatars. However, people are dynamic and life on a fluid timeline. A persona is an avatar on steroids. It allows you to understand their behaviors, habits and needs.
WEEK FIVE - Empathy & User Experience Mapping
Now that we've identified your target customer, we begin to explore their journey from start to finish. This is where the magic truly begins and we understand how to access your customer at every single touchpoint.
WEEK SIX - Emotional Intelligence User-Flows Design
Let's begin designing your funnels and understand how your customers will interact with you. We begin this process from the minute they are curious all the way through to conversion and a loyalty phase.
WEEK SEVEN - Funnel Design & Wireframes
Design attractive and informative pages that convert. I will show you how to layout your web pages using wireframes.
WEEK EIGHT - Million Dollar Branding
This is my favorite subject and also best-selling book topic! We will go over what branding really is and how to design an impactful brand that will instantaneously attract clients and customers.
WEEK NINE - Authority Positioning & Content Strategy
Develop enticing content and position yourself as the expert by leveraging the content we learned in Week One. Your messaging will allow your customers to develop trust faster than ever and your sales will begin flowing effortlessly.
WEEK TEN - Advanced Marketing
Learn the difference between inbound and outbound marketing. Leveraging all of the information developed from the previous lesson, we begin to stitch together a plan on how to magnetically attract your clients using social media, cold calling, social media.
WEEK ELEVEN - Sales Strategies
Communicating with customers requires a solid approach to closing the sale. Learn how you can direct the conversation, find queues and opportunities to close the gap.
WEEK TWELVE - Delegate, Hire & Manage Teams
Now that your business is transformed, you will have the necessary tools and understand to delegate and grow your business. Hiring a team can be cumbersome, but you will learn who to hire, how to find the right person, as well as interviewing techniques and contract agreements.
Once you've done that, you'll be ready to scale and move faster than ever!
