Facebook for Business Course

Facebook for Business Course

When used effectively, Facebook can be a fantastic, cost-effective marketing tool that will enable you to reach a wide audience, target your messaging and increase traffic to your website. Have you set up your business page correctly? Are you making the most out of Facebook's features such as Live streams? Understanding the algorithm, including trigger words, and what is the best type of content and time to post is also really important.

This course will help you understand Facebook's algorithm, optimise your business page and showcase Facebook's functions, all with the aim of helping you improve your reach and engagement. This course will also support the growth of your business.

Why use Facebook as a business tool?

Facebook is still the number one platform for business growth, with over 2.4 billion active monthly users worldwide and over 2/3's of users are visiting a business page at least once a week. There are many benefits of using Facebook to communicate with your customers, increase traffic to your website and increase brand awareness. With the correct marketing strategies, Facebook will help your business grow and help you stand out from the busy platform.

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Facebook for Business Online Course

£24.00

One time payment

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Who is this course for?

If you want to use Facebook for Business but are not sure how to set up a page, or if you are currently using the platform but are feeling disappointed with the engagement and reach you are getting, then this course is for you. There have been some big changes to Facebook, one being the creation of the parent company Meta, so this course will equip you with the necessary information you need to achieve your goals and importantly enjoy using Facebook as a marketing tool.

Skills I will gain:

Using Facebook as a marketing tool
Setting up a Business Page
Using Facebook analytics
Knowledge of Facebook algorithms, negative words and what gets flagged as spam
Content planning and management
Creating a Facebook marketing strategy

What you will learn:

The Facebook for Business course will be split into 6 lessons, covering topics such as why you should use Facebook, setting up your business page and creating a strategy based on Facebook algorithms.

Lesson 1

Why should you consider using Facebook for your business?

Lesson 2

Setting up a business page (including the page basics and functions).

Lesson 3

Understanding and optimising your settings so that you get the most out of Facebook.

Lesson 4

Content planning strategy (planning your content and understanding both the algorithm and how to manage your content.

Lesson 5

Your personal profile

Lesson 6

Group strategy.

FAQs

Below are some frequently asked questions about this course. If you have anymore questions, please email members@businesswomenin.org.

How much does this course cost?

This course is £24. At BWi we heavily subsidise all courses for BWi members as we feel passionately about providing the opportunity for personal and business development.

How long will it take me to complete this course?

There is at least 1hr 45 minutes worth of videos for this course. On top of this, there are slides and interactive elements of the course (we encourage you to work on your account as you work through the course). The benefit of purchasing BWi courses is that there is no time limit on your access to this course. We recommend completing this course at a pace that suits you.

How do I know the information in this course is correct?

This course was written by a BWi member who runs her own marketing business and has experience in using and training others on using Facebook for Business. As with all software, there are regular changes but we will monitor these and update the course accordingly.

How long do I have access to this course?

You have lifetime access to our BWi accounts. If you haven't done so already, you will be able to create an account on our course platform and will be required to login to access the course.

What resources are there in this course?

There are both videos and slides on this course. We also encourage you to work on your profile whilst completing this course.

How do I get in contact if I have any questions?

If you have any questions about this course please get in contact with our customer support team at members@businesswomenin.org

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