July 1, 2019

by  DR. MARK T. WADE

#028: Summits Are Dead!

Description: 

Summit Coach & authority builder Michael Neeley goes deep in to the reality of why Virtual Summits are still the dominant force in building your authority and your business as he takes on the most common Virtual Summit Myths. 

Michael is also a mindset master with a gift for helping people to get out of their own way. If you’re tired of being the best-kept secret – Michael is your guy.

You can learn more about him at www.MichaelNeeley.com or at www.YourAuthorityBlueprint.com.

Four Pillars Of Authority:

1. PODCASTING
2. VIRTUAL SUMMITS
3. SPEAKING FROM STAGE
4. GETTING PUBLISHED
    

Oprah Effect:

  💡  Starting from scratch with no popularity and then suddenly running an event/summit with guests that are way or little above your level allowing you to elevate your level of authority and get better and better speakers in the long run.

  💡  Often called as, expert leverage - where you leverage the expertise of your guests.

Are Summits Really Dead?

 💡 "No they're not. What's dead are probably the bad summits - that's part of the challenges that people come into this industry thinking, "Oh yeah, I've seen a summit. I can do a summit and knock it out of the park" - and know you're not doing it right. You're making mistakes along the way and it tanks and therefore then you walk away with the attitude."

  💡  "Probably the bigger mistake I've seen some hosts do is try and rush it. They try and get it done in two or three weeks. And how could you, you would never expect a major orchestrated event to be a success or land a large result if you were rushing it within a couple of weeks"

Insider Information:

1. Promote your guest speaker more and protect them.
2. You don't have to pay for your guest speaker - although that's an option, but it's totally not necessary.
3. Negotiate with your guest speaker on how to give back to them if you don't prefer a monetary transaction, like Promoting them more, Giving them Lead Magnets, Webinar partnership, Promotional Emails, Blog posts, etc.

Ways To Monetize and Scale Your Summit

  👍  Sell the recordings. Make your recordings available for a short time, say 48 hours and pull it down after that. Those who purchases, gets to download and keep it or have a lifetime access of it.

  👍  Talk to your guest speaker about giving bonuses like a Book or Coaching Sessions.

  👍  Get creative with it.

Reach Out To Michael Neely

MY REQUEST

I’m going to give away all the best insights and knowledge but just need YOUR help!

• First  - subscribe & leave a 5 star review on this podcast
• Second - share this podcast with anyone you know who has done, or wants to do a summit

​That’s all I ask...

HOW TO GET IN TOUCH

   👉   I am always looking for feedback

   👉   If you have questions send them to me.  (I’ll start doing a special Q&A monthly episode)

   👉   If you want to be a guest reach out and let me know

   👉   If you know someone I should interview please put me in touch with them.

Email me at:  Podcast@VirtualSummits.com

Resources you can get in the show notes at Podcast.VirtualSummits.com/resource

    ✔️   One Day Summit Guide

    ✔️   Virtual Summits Framework

    ✔️   Plug & Play

    ✔️   Free Trial Virtual Summit Software

I want to end this episode by saying,

"I believe in YOU & YOU can do this."

Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).

Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them. 

So just get started.  Imperfect action is always better than doing nothing!

Thank you and see you on the next episode!

LINKS MENTIONED IN THIS EPISODE

   🔗   Virtual Summits Software

   🔗   One-Day Summit Training

   🔗   Virtual Summits Software Free Trial

   🔗   One-Day Summit Starter Guide