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Elevate Your Impact
Win More Clients, Make More Sales: The Power of Empathy and Authenticity in Marketing
Discover How 'Empathic Marketing' Can Transform Your Strategy –
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Amazon #1 International Best Seller in
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Empathic Marketing® - 5 Steps to Unlock Your New Empathic Marketing Superpower retails for $19.95, but today it's yours for free. I just ask that you pay the $7.95 US shipping and handling charges. I'm even throwing in 3 BONUSES (below) AND the .pdf version so you can get started reading right away!
"Mike shines as a beacon of light for the idea of maximum sales-generation with honesty.... authenticity... and empathy." - Todd Brown, Marketing Funnel Automation
Empathic Insight, Strategic Foresight
Tailor Your Message, Transform Your Results
Understanding your audience isn't just about identifying their needs; it's about connecting with their journey at every level of problem awareness. Each person you reach is at a different stage, requiring a message that resonates specifically with them.
Capture the Heart: Dive deep to empathize with their challenges and aspirations. Show that you understand not just what they need, but why they need it, creating an emotional connection that draws them closer.
Convince the Mind: Shift focus to offer clear, logical solutions that address their concerns. Demonstrate how your product or service not only meets their needs but also leads them towards a desired transformation.
Your Path to Transformation: "Empathic Marketing" is your guide to mastering this dual approach. With strategies tailored to every level of awareness, you'll learn how to create messages that not only attract but deeply connect, turning interest into action and visitors into loyal customers.
Claim Your Free Copy: Dive into the heart of effective marketing with my free plus shipping offer. Transform your approach, captivate your audience, and achieve the impact you've always aimed for.
Three Bonuses
FREE BONUS #1 - My Empathic Marketing Strategy (EMS) Scorecard
One of the things I loved about being a firefighter/paramedic was we had SOP's (Standard Operating Procedures) for pretty much everything.
If we were presented with "this", then we did "that". If we were presented with "that" then we did "this".
If a call didn't end up going the way it should have, 9 times out of 10 we could go to our SOPs and see what we missed, what we did wrong, or what we did out of order.
I've been the "Marketing Medic" for about 7 years now, and if any marketer tells you that 100% of their campaigns go to plan, then he or she is a bold-faced liar!
But here's the thing, when a campaign doesn't go to plan, there is usually a reason or two for the failure.
But what was it? What did we do wrong? What did we miss?
With my EMS Scorecard, we can now remove 99% of the guesswork.
The first thing we can do is use the Scorecard BEFORE we launch our ads and start risking our $$$$.
The second thing we can do is go back to the Scorecard and reassess with some tougher honesty to see what is lacking and where we can improve.
I'm not going to say this scorecard is "worth" $97 or $997 or $9,997, but what I will say is this scorecard not only has the potential to save you thousands or even 10's of thousands of dollars, but it will also save you countless hours of hair-pulling, walking-in-circles, screaming-at-the-sky, frustration!
The EMS Scorecard is a 7 page Google Drive advanced spreadsheet that allows the user to create a qualitative analysis of their entire marketing campaign.
Page 1 analyzes all the steps of your Empathic Marketing Strategy.
Pages 2 and 3 analyze your website marketing funnel from Lead Magnet to Big Ticket.
Pages 4 through 6 analyze your Meet, Ask, and Propose stages of your Facebook ads campaign.
Page 7 provides a summary of the first 6 pages so you can see at a glance where your biggest successes and challenges lie.
FREE BONUS #2 - Create a custom written diary from your ideal avatar
The absolute crux of Empathic Marketing is UNDERSTANDING your Ideal Buyer. But how can you best get into their hearts and minds?
Well, take a sneak peak into their diary of course!
But if breaking and entering isn't something you've ever wanted to do, then that's okay. I've taught Chat GPT how to create a client avatar using knowledge it gleans from some true marketing legends.
Then once it has that, it writes a 1000 word, visceral, emotional diary entry that will open up a world of understanding for you.
Once you read your Ideal Buyer's diary, crafting messages that resonate with them and make them want to buy are a piece of cake!
FREE BONUS #3 - Let's just get some results NOW!
On the thank you page of this offer, you're going to find a 50% Discount coupon code for a 30-Minute GAP Analysis online, in-person, session with me.
The goal of this session is to identify where you are right now and explain exactly what you need to do to get to where you want to be.
Now, I know what you're thinking "these 'strategy sessions' are just thinly veiled excuses for a sales pitch.
But that's not how I roll. Which I why I created the only guarantee like this in the industry:
1) If I don't provide killer value for you in those 30 minutes, I'll refund DOUBLE your money (you decide if it was killer or not).
2) If I try and sell you on ANYTHING during those 30 minutes, I'll refund DOUBLE your money.
What are the "gurus" saying about The Marketing Medic?
"John on my inside team came in and said (Mike's) better at running ads than I am!"
"(Mike's) just got a really unique ability to understand the marketplace..."
"He cares more about you and your business more than pretty much anyone else I have seen out there."
Russell Brunson
Clickfunnels Founder
"...nobody better I would recommend that you go to to have your funnel fixed than Mike, the Marketing Medic... "
"He understands the tactics, the strategy, the idea, the offer... he understands how to make it all congruent with traffic"
Todd Brown
Marketing Funnel Automation
"the stress of my business has gone down dramatically."
"... in the past 4 months have made over $200,000..."
"I would never have started that business if it wasn't for Mike."
Rachel Miller
Moolah Marketing
Here is just a sample of a few of the nuggets you'll be able to glean and apply to your own business!
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An Introduction from the main man himself, Todd Brown. Not everyone knows Todd, but he's the guy today's industry-leading online funnel builders go to when they need help. This introduction alone is worth the cost of shipping! - pg xi
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Budweiser's "secret". I don't think many people would argue that Budweiser is an average-tasting beer at best. Yet, it's the world's #1 selling brew, with a brand value of over $7.5 billion. I explain what you need to do to model this success on - pg xviii
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How you can take the "touchy-feely" out of empathy and what you can do to "weaponize" it! - pg xxi
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Why you don't need a $1.5 billion dollar advertising to compete against brands like Budweiser, Coke, Folgers, etc. - pg xxi
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How an 8-year old girl with her arm munched in a meat grinder serves as an example of why a seller needs to start with empathy and relationship building BEFORE going in for a big-ticket ask. -pg xxv
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I explain what Harley Davidson prioritizes OVER QUALITY and uses to dominate their market and be the #1 selling brand in their class. -pg xxxi
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Why the product Cosmo Kramer and Frank Costanza want to sell is a complete dud despite having a potential customer base of over 35 million men! Hint: This product involves "boobs"... which makes this book even more of a "must-read". - pg 3
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As a paramedic, one of my first tasks in my Primary Assessment was to determine my patient's Level of Awareness (LOA). Now as the Marketing Medic, it's just as important that I assess my audience's LOA. - pg 8
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Using motorcycles again as an example, I explain how Kawasaki needs to leverage their audience's LOA if they want to take a chunk out of the massive Honda Goldwing market. - pg 13
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Why identifying your "client avatar" barely scratches the surface and won't really help you when it comes to understanding your audience and helping make any sales. - pg 28
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On page 30 you'll find a cute picture of me kissing my wife. But you'll also learn that nobody goes to the hardware store because they want a drill. But they also don't go to the store because they want a hole either! - pg 30
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When speaking to your audience, which would motivate them more, a big pot of money or a zombie? You'll have to read page 36 to find out the reasoning behind that answer! - pg 36
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Ascertain your audience's "4-D's of Transformation Delivery". This is arguably one of the most important sections in this book as it is the foundation the bulk of your campaign will be built on. And you won't find the "4-D's" anywhere else because I created it! - pg 41
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Along with your audience's LOA, they also have a Level of Sophistication. This is why "take this pill and lose weight" was once a huge, money-making headline, but nowadays it wouldn't even get a first look. - pg 49
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Your Have to Have it Hook may be one of the toughest components of your Empathic Marketing strategy to unveil. But this Hook may very well be the defining difference between monstrous success and catastrophic failure. - pg 51
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"SkyActiv Technology" and "that thing got a Hemi?" The importance of creating a Big Differentiator to convince the mind of your audience and make them believe that you're the only one who can deliver. - pg 58
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How to use your Big Differentiator as a "back door" to advertise products on Facebook that wouldn't otherwise be allowed. - pg 65
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Understanding all the things you need to "sell" BEFORE you actually make your desired sale. - pg 69
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Scarcity and Urgency can help make you sales, but if done wrong, can also cost you customers for life. - pg 71
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I've actually purchased things in the past because I wanted this ONE THING more than what was actually being sold. - pg 72
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A couple of different tweaks to your money-back guarantee has the potential to double (or better) the number of customers that buy from you. - pg 74
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How to establish payment terms so that your customers feel like they are being rewarded instead of penalized. - pg 81
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What to do when your audience doesn't believe in you, they don't believe in your product, or they don't believe in themselves... - pg 87
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How to "layer" your Facebook advertising audience to not only get in front of the people who will feel most understood, but also decrease your ad spend for even better results. - pg 89
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Screenshot of a Clickfunnels Facebook ad where commenters accused me of being homeless and living under a bridge! - pg 93
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How and why I landed a new client, simply because I have a horse included in my profile picture. - pg 95
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If you're MAKING MONEY on the front end of your funnel, then you need to FIX that problem ASAP. - pg 99
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Something you can do if you don't have testimonial proof that you and your product are legit yet.- pg 103
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What does your audience need to believe BEFORE they buy from you? I wish I could say it's just "OneThing", but itn's not. - pg 111
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A sales funnel has different definitions for different people. - pg 117
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Are websites truly dead?. - pg 118
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How long should your landing page be?. - pg 120
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Website "Exit Pops" work, but not if they say "Wait! You forgot to buy my thing!" Instead, your Exit Pops should say and do this... - pg 120
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How to Meet Your Audience with paid ads. - pg 129
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How to get somebody in your highly targeted audience spend 20 or more minutes with you for less than $2. - pg 132
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When and how to ask for an email address during your Facebook ads campaign. - pg 133
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The Retargeting Audiences you need to establish BEFORE launching your ad campaign. - pg 133
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When is the right time to "pop the question" and who do you pop it to? - pg 135
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How and why are the campaign objectives and formatting of your Propose ads so dramatically different than the objectives and formatting of your Meet and Ask ads - pg 135
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