Engage Your Raving Fans to Get More Referrals
One of the main reasons your fans join your community is the high-value content they get. This is one of the things that keeps people tuning in and staying engaged. The 2nd is you!
You need a steady stream of content to run a successful online community, and there are five key types of content you can use.
The key is to give people high-value content that they can use to help them with some of their challenges. This is what gets people to sign up and keep participating in a group. This content can come in any format, but it needs to help your audience solve specific problems they face. Your content answers their questions and discusses their issues.
The best content is actionable and can be put to use immediately.
People engage with videos and images. This includes photos, infographics, quotes, and videos either with demonstrations, testimonials from customers or just what's new.
Visuals are great because they stand out from regular text and people can absorb them easily. Visual content can create more engagement and possibly go viral though nowadays, I think that's a lot harder than it used to be for small businesses.
Not all visual content has to be educational. You can share an inspirational quote or a funny video. Mix it in with your purely informational content and you’ll engage your raving fans.
The whole purpose of building your community is to engage and interact with your fans. Share content that gives them something to interact with. Examples of this could include:
What you offer to your members should be exclusive material they can only get in your community. You may offer content on your other marketing channels, like your website or blog. But the material custom-made for your community should only be available there.
This gives people a good reason to stay. It also gives you more opportunities to show your expertise and help people with their challenges. People love to feel that they’re getting something special, so it serves as a built-in reward.
You can offer your group special opportunities that are created just for them, like one-on-one coaching and training sessions. This will create a feedback loop where you learn about your members through the community and then offer custom-tailored learning opportunities perfectly suited for them.
Your raving fans will love the attention you give them in your community as there's a pretty good chance they'll want to share it with their friends. Make sure to recognize the members in your community for helping you grow it.
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Steve Black
My passion is to help small businesses get access to the systems, tools and resources to help them get better referrals, better customers and have better businesses.
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