by Deepak Patel​

 If You Are A Financial Advisor Looking To Generate Leads Consistently…This Will Be An Important Article to Read Now” 

 

Before we discuss the Ultimate Marketing Blueprint for Top Financial Advisors & Wealth Managers, let’s examine the core difference between the OLD and the NEW ways of Client Attraction…

 

Most Financial Firms have had great success with Seminars and Referrals in the past decades. Most Financial Advisors tends to rely on Seminar to get Leads…

 

While this has been a powerful strategy in the past, and it may still work for a handful of Advisors, this for sure is not the way forward with the emergence of the NEW way of Client attractions..

“Seminars” have limitations…

There are many challenges concerning the effectiveness of seminars…

 

The primary challenge is that they attract not the best clients and certainly not the HNW (High Net Worth) individuals, who are strapped for time and prefers to have one of one and direct meeting with Financial Advisors as opposed to going to a massive meet up that takes a lot of time…

 

Also if you are an Advisors, then this is not the best way for you either. You do NOT want to be waiting in line (along with other fellow peer advisors) to be handed some leads by your Firm…

 

This is not how you build your business, at the mercy of someone else deciding. Also, the Leads do not consider you as an Expert and will have less respect and low conversion in the later part of the sales process…

 

Therefore…your must

“Control” your Client Lead Generation Process…

In today’s environment with technology, access to information and time constraints most people have most clients demands a new way of outreach…

 

For sure some people love free meals and will always show up to your events to get FREE food and education…

 

But you want to “Attract” Clients, that are SERIOUS and has ASSETS to invest…

 

Here is the ..

 

GOOD NEWS: Client Needs Help…

Most clients, especially, HNW individuals have complex financial needs, that cannot be met by Robo-Advisors or low fee ETFs.

 

They need real human expertise how can help them design a customized plan for their future and financial goals…

 

So here are some things that are good for us…

 

1. Clients need your services and financial expertise to solve their PROBLEMS

2. Clients don’t have TIME

 

So this sets of requirements demands

FAST” Solutions..

Now one good thing we can take from “Seminar” is the “Educational” nature of the presentation…that has worked and can be used...

 

But we can get smart an now provided same or better insights and information to our Ideal HNW clients, using new mediums such as Facebook and LinkedIn…

 

Yes, social media works…but there is a catch…

 

Social media marketing is heavily misunderstood…

 

You cannot be successful on every social medium, as they all are different and more importantly your ideal HNW clients are only of a few major ones…

 

So the key is to stick to one or two, and the medium that has proven to be rock sold are

Facebook” & “LinkedIn

Yes, you can virtually find any of your prospective clients on either or both of these platforms…

 

The key is to use them effectively…

 

So here is the "HNW Marketing Blueprint"…

 

 

Step 1. Identify A Core Painful Problem for your Ideal HNW clients.

 

Step 2. Create An Educational Piece of Content (Report or Video) that gives them insights and demonstrate your ability to SOLVE their pain

 

Step 3. Deliver this Content as a “Stimulus” to attract the Ideal HNW Clients in exchange for their information

 

Step 4. Follow up with them for a Meeting with “pre-Qualification” application.

 

Step 5. Execute Effective 3 Step Sales Call Process to CLOSE

 

Now with the right knowledge and technology, you can automate step 1 to 4 and flood your calendar with qualified appointments every single day.

 

I do this for a living for my Financial Advisor clients, so if you want to build a Client Acquisition Machine, then reach out to me, and we can assess your fit to start getting Leads within days from the start.

 

You would agree with me that…

More Qualified Meetings = More Clients

We all know that SALES is a number game, so your job as a smart Financial Advisors is to us Technology & Marketing to flood your calendar…

 

You then need to master the SALES script and process to onboard new clients…

 

YES, the HNW clients need results and can be closed FAST…

 

So if you want to be consistent and take your practice to multiple 6-figures to 7-figures, then your MUST build your Client Attraction Machine using a powerful platform such as Facebook and LinkedIn…

 

Days of the in-person seminar are GONE…More and more people demand instant information in today's “Binge” society…

 

Give them information (on-demand via automated emails), and if they think you can HELP them then you will attract them…

 

Remember the HNW individuals are growing at a rate of 8-10% per year (as per the worldwealthreport.com) , so getting 5-10 HNW each year is very easy with this Marketing Blueprint…



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