by Deepak Patel
If You Are A Financial Advisor, RIA or Wealth Manager Looking To Get Clients …This Will Be An Important Article to Read Now”
Before we discuss the 3 core pillars of client acquisition, let’s discuss the top 3 challenges most advisors face today
#1 Most advisors are not able to get clients using new online social media channels
#2 Most advisors are frustrated with their compliance challenges
#3 Most advisors are posting content on their social media profile but that is not resulting in booked meetings
So are you facing these challenges like the 220+ Advisors that I recently spoke with to validate this?
Well, the reason for this is because in reality social media is quite complex and for some reason, there is a false belief that social media is this “new” thing and that it does magic.
What I mean by that is people expect social media to cure all problem as it if had magical powers. So let’s say you are an Advisor not able to get clients then you may think social media is the cure.
Well, it can be for sure but you must understand how human and consumer behavior works when it comes to social media.
Because chances are you have one of the pillars missing today in your marketing because of which you are not getting clients.
So let’s dive right into it.
Pillar 1: Who
So one golden rule to get clients is to be able to help them more than your competitors. Now the only way to do that is by solving their pain point. The only way to solve someone's pain point is to “know” and “understand” their pain point.
Now it is impossible to understand everyone’s pain point as people are really different and they make decisions differently.
For e.g. a retirement problem for Doctor is very different from a teacher and they both make decisions very differently.
So in order for you to get the traction you really must speak to either a doctor or teacher’s pain point. If you are generic then you are NOT differentiated and no one will respond to you.
Generalism is a killer