Kartra — The Kajabi Alternative for Course Creators Who Want to Maximize Sales, Get Advanced Analytics and Provide World-Class Customer Support

SEE WHY THOUSANDS MOVED AWAY FROM KAJABI AND SCALED THEIR KNOWLEDGE-BASED BUSINESS WITH KARTRA

See Kartra In Action >

With Kartra, you’ll have everything you need to efficiently scale your knowledge-based business from zero to 6-figures (or even more) per month.

Kartra’s advanced automations, landing page builder, and helpdesk can give every subscriber and buyer a VIP experience — increasing sales, customer satisfaction, and retention.

Turning your knowledge into consistent income sounds like a dream, but it can quickly turn

into a nightmare when you face feature limitations as you grow

Kajabi can streamline the creation, selling, marketing, and fulfillment of your courses and membership. But it starts to get costly and complicated when you want to scale.

The Tools You Need to Scale Without Limitations, Tech Headaches or Worries

When you want to host your course or membership online, online business owners would recommend only a few platforms.

Two platforms you'll probably hear them recommend are Kartra and Kajabi, which is understandable.

Both do the same thing. They also help the same type of business owners.

But one is far more superior than the other.

In this page, we'll dive in-depth and see which solution is better and which solution best fits you.

Kartra vs Kajabi...

Kartra is an all-in-one sales and marketing platform that helps you sell digital products and physical products.

Kajabi is an online course and membership builder that helps you sell and market the products you've created.

Both have similarities like...

Build courses and membership sites
Create landing simple pages
Send simple emails and sequences

Access to Plug-and-play DFY Sales Funnels
Send quizzes and surveys

And that's it.

That's where the similarities end. And the list you see above is 80% of what you'll get for Kajabi's starter package.

With Kartra's starter package, you can do so much more...

Build high-converting landing pages to attract qualified leads and give them a personalized experience with Kartra’s “behavioral adaptive marketing” feature…
Accelerate each lead’s customer journey with Kartra’s advanced email marketing, lead scoring, triggers and automation…
Turn videos into lead generation machines with “pop-up opt-ins” and social lock to capture more qualified prospects…
Reward customers and buyers (while increasing sales at the same time) using Kartra’s built-in Affiliate Management Program that automates affiliate screening for you and automatically pays the commission to each affiliate…

Create better and higher converting sales pages for your courses and membership sites thanks to its "Analytics Heatmap" that determines what content is engaging customers the most…

And that's just the beginning.

Kartra can do so much more than build and sell online courses.

Predictably Increase Conversion Rates and Maximize Sales Each Time You Use It…

Kajabi has many website templates that help you create multiple pages with a few clicks.

But home pages aren’t enough anymore to increase your sales.

You need a dedicated landing page to turn visitors into leads or turn leads into buyers.

When it comes to creating stunning, high-converting landing pages, Kartra’s landing page builder is superior.

You’ll get access to hundreds of templates. Plus, you'll be able to drag-and-drop the images, text, and other elements to your satisfaction.

You can even personalize the experience with “behavioral adaptive marketing” — this feature allows you to automatically change any landing pages’ content based on the visitor’s tag, activity, and browsing history.

Kartra also has advanced analytics like Heatmaps — so you know where visitors spend time on your opt-in page, registration page, sales page, and so much more.

Every change, edit or revision you do to your pages will be based on data. Not on guesses or new fads.

Unfortunately, Kajabi doesn’t have the same sophisticated features and automations Kartra has.

Yes, you can create websites.

You can create clunky, subpar, forgettable landing pages.

But is that enough to win against your competitors?

I think you already know the answer to that.

Turn Visitors into Buyers and then Evangelists by

Delivering Out-Of-This World Customer Service

When a visitor subscribes, you can set multiple automations, tags and triggers to create repeat customers.

Kartra’s lead scoring tracks the behavior of your subscriber — how much they opened, the products they bought, and so much more.

Kajabi also has this, but it can only track buyers’ behavior inside the membership area. You’ll know what users watched, how much time they spent, and so much more.

Kartra can do the same, but took it a step further by adding a “helpdesk.”

Unlike Kajabi, you can create your own “wiki” and “FAQ” page for each course you have using the Kartra Helpdesk.

You can also create a “ticket” system so you won’t have to wake up to 20+ questions inside your inbox anymore.

Everything is organized and you’ll know right away whether the problem is billing, access, a question, and so much more.

Every question is answered. Every buyer will know you care. Every customer will want to buy again and again.

And if they decide to recommend your products, you can reward them with commissions.

Kartra has a robust Affiliate Management System, which automates the affiliate screening and payout for you.

Kajabi has an Affiliate Management System, but you have to pay $199/month and you need to pay affiliates manually.

You only have to pay $99/mo for Kartra.

Kajabi Limits You To Scale…

Kajabi is great for online business owners who are just starting out.

But when you start to get serious and scale your business, you’ll realize it’s limited and can hinder your growth.

Kajabi has six done-for-you sales funnel templates called “pipelines.” These are simple sales funnels that only have one purpose: sell courses.

But we all know not everyone buys the first time they see an online course.

Kajabi doesn't have a DFY nurture sequence or a follow-up sequence. You have to create it yourself.

Meanwhile, Kartra has 26 DFY Sales Funnels ready to be deployed with only a few clicks.

You can create simple funnels — list List Building Campaigns, Free Book Campaigns, and Free Lead Magnet Campaigns.

Or you can also create complicated funnels with multiple tags, triggers, and automations — like Product Launch Funnels, Webinar Campaigns, and Consultation Call Campaigns.

Whether you’re selling digital products, physical products, or services, one of the 26 DFY funnels can help you.

Unfortunately, Kajabi doesn’t allow you to create complex funnels.

You also can’t sell services or physical products.

You have to buy another software or tool and hire tech people to integrate them into Kajabi…which will most likely cost you $500 or more per month.

And that’s a conservative estimate.

But that’s not all…

You must…

Prepare to Pay More for “Basic Features” Kartra

Already Provides

At $149/mo (or $119/mo if billed annually), Kajabi won't give you any type of advanced automation.

The videos inside your course will still have Kajabi's branding and watermark (not yours).

You also won't have access to 24/7 support.

You need to pay $199/mo (or $159/mo billed annually) to get these features.

For more advanced users, you need to pay $399/mo (or $319/mo annually) for access to their code.

At $99/mo, you already get all of these with Kartra.

Your videos won't have any Kartra branding or watermark.

You get 24/7 chat support all-around the world.

You can also edit Kartra's code.

Not to mention — Kartra's automations are far superior.

Are Kajabi's Features Enough to Meet Your Goals?

Kajabi is a great platform to create your online course and membership site.

But when you want to scale, it doesn’t have the tools that can grow with you.

You can’t create a well-designed sales page to increase sales and stay competitive…

You can’t set-up email marketing campaigns with advanced features (like tagging, triggers, if-then rules, etc.)…

You can’t create a help desk so you’re not overwhelmed with customers' inquiries every day…

You don’t have access to advanced analytics to know exactly what’s working and what’s not…

These are “must-have” features, yet Kajabi doesn’t have them.

You need to buy more tools, software, and duct-tape them together.

Compare with Kartra's Powerful Fetures

VISUAL CAMPAIGN BUILDER

VISUAL CAMPAIGN BUILDER	KARTRA	Kajabi
Goal Based Automation
Campaign Triggers
Custom Wait Steps		X
Conditional Filtering
Split Testing		X
Pre-built Campaign Marketplace
Custom Domains
Drag & Drop Page Builder
Web Page Templates
Add Custom HTML		limited
Responsive Design
Page Analytics
Done For You Campaigns

VIDEO MARKETING

VIDEO MARKETING	KARTRA	Kajabi
Video Hosting
Video Playlists		limited
Clickable Video Call To Action		X
Share To Unlock Videos		X
Video Analytics

HELPDESK

HELPDESK	KARTRA	Kajabi
Built-In Helpdesk		X
Live Chat		X
Helpdesk Canned Responses		X
Customizable Wikis		X
Embeddable Helpdesks		X
Detailed Helpdesk Analytics		X

PAGE BUILDER

PAGE BUILDER	KARTRA	Kajabi
Built-in Landing Page Creator
Landing Page Personalization
Landing Page Template Marketplace		X
Custom Thank You Pages		limited
Built-in Web Form Creator
Pre-filled Forms		X

CALENDARS

CALENDARS	KARTRA	Kajabi
Appointment Calendars		X
Automated Reminder Notifications		X
Charge For Sessions In Calendar App		X

EMAIL MARKETING

EMAIL MARKETING	KARTRA	Kajabi
Built-in Email Editor
Email Personalization
Native Email Automation
Automated Sequences
Email Templates		X
Lead Importation
List Cleaning		X
SMS Sequences		X
Expiring Tags		X
Email Split Testing		X
Automated Reengagement
Broadcasts
Segmentation
Message Open Tracking
Click-through Tracking		limited
Emails Per Month	limited	Unlimited
Automated Follow-up
Lead Scoring		X

CRM

CRM	KARTRA	Kajabi
Visual Contact Workflow Management
Custom Fields
Notes
Groups		Limited
Tags
Automation Log		X
Activity Log

ECOMMERCE

ECOMMERCE	KARTRA	Kajabi
Order Forms
Multiple Payment Processing
Taxes		X
Free Trials
Payment Plans
Subscriptions
Credit Card Decline Follow-up		X
Abandoned Cart Follow-up
Coupon Creation
One-Click Upsells
Built-In Checkout
Multiple Price Points with Flexibility
Ecommerce for Digital or Physical Products		limited*
Checkout Page Templates		In Beta
International Currencies
Link Tracking		X
Page Tracking
Detailed Sales and Transaction Analytics		limited
*Kajabi is very limited here where we are unlimited. Their basic membership allows you to sell 3 products, our basic allows 5, after that we are unlimited and they only allow 15, then 100.

AFFILIATES

AFFILIATE	KARTRA	Kajabi
Automated Affiliate Management		limited
Built-In Affiliate Questionnaire		X
Referral Tracking Links
Promo Tools		X
Earnings Reports
Automated Affiliate Payments		X
Affiliate Marketplaces		X
Affiliate Analytics
Analytics for your affiliate sales for other brands		X

MEMBERSHIP SITES

MEMBERSHIP SITES	KARTRA	Kajabi
Multiple Membership Levels
Page-by-page Content Protection
Drip Content
Centralized Membership Portal
Built-in Membership Site
Host Files
Comment Control
Locked Posts		limited
Membership Site Analytics

TRACKING & ANALYTICS

TRACKING & ANALYTICS	KARTRA	Kajabi
Tracked Links		X
Split Testing		X
Page Tracking
Visual Performance Reporting		limited
Funnel Conversion Reports
Lifetime Value Reports		limited
Goal Conversion Rate Reports		X
Goal Conversion Time Reports		X
Custom Date Range Reporting Filters		limited
Video Analytics
Detailed Form Analytics		limited
Analytics For Affiliate Sales for Other Brands		X
List Analytics		X
Broadcast Analytics
Sequence Analytics
Detailed Sales and Transaction Analytics
Detailed Help Desk Analytics		X
Page Analytics
Membership Site Analytics

SERVICES

SERVICES	KARTRA	Kajabi
Annual Contract Required	NO Contract required	No
Chat Support
Email Support
Live Training Events
Online Training

From Lead Generation to Sales and Even Up To Customer Support — Kartra Has the Tools to Help You

No downloads required. No misleading hidden costs.

Just a high-end dynamic marketing platform that’s feature-rich with 24/7 customer support and an online community of loyal users that’s grown exponentially with an eye on the future.

Ask yourself these questions before you sign up for software that can make or break your business goals:

Is the software user-friendly?

Can I create an online course or membership site?

Can it help you sell, deliver, and scale?

Is it an all-in-one marketing solution?

Can it function without costly integrations?

Is there in-depth analytics and reporting?

Is it an affordable, robust marketing platform?

Kartra - YES ✅

Ready To Grow Your Business?

With Kartra you'll have everything you need all in one place!

START YOUR TRIAL

Trusted By Marketers Worldwide

Kartra allows you to offer customer support with Helpdesk

Helpdesk enables you to set up a ticketing system for multiple departments and grants your agents access to your customer’s entire history with your business.

Two helpdesks are provided with their Starter Plan, while on the higher plans you have access to unlimited helpdesks. Kajabi has no such system.

Kartra’s email service is called Kartra Mail.

It is focused on optimizing communications with your customers by using behavior-based automation and personalization features.

The idea is to target your customer’s wants and needs making them more likely to open the emails you send and act on the product or service you are selling.

Automations can be set up based on whether a customer has opened an email, clicked on a link, subscribed to a list, or purchased a certain product.

All your customer’s interactions-clicks opens, and sales are tracked. Emails can be split tested to see which ones are being responded to the most.

A count-down timer feature that encourages customers to buy or sign up for special offers has also been included.

Emails are limited 15,000 to the Starter plan. The higher pricing tiers allow for a larger number of emails: Silver-125,000, Gold-250,000, and Platinum-500,000.

Al Rose

Kartra User

I see a lot of concern from new or potential Kartra users who are switching over from Thinkific, Kajabi or Teachable etc.
I moved over about 15 months ago now and I can tell you that having everything in one place outweighs any extra fancy features that the other might platforms have.
Last month I sold over $40k in online courses all with Kartra & Webinarjam and even managed to squeeze in a couple of holidays 🙂
With Kartra you can:
* Sell multiple different courses
* Do upsells/downsells
* Track peoples progress
* Give them a completion certificate/badge
* Charge monthly/one time
* Do coupon codes
* Countdown timers
* Host your videos
* Provide great support with the helpdesk
To be honest that's all you need, anything else is a bonus.
So if you're thinking of swapping to Kartra, just crack on and get it done. You'll probably save some money too. I saved about $500 a month.

Jason West

Kartra User

Marketing Is Finally EASY!

I love that this is an all-in-one marketing system. I can manage my customer database, run promotions, segment my customers, send emails, and set up all of my sales pages and forms ALL from the one program. It also has a whole affiliate management system and so much customization.

Anja C.

Kartra User

Constantly impressed

Overall: I find the more that I use Kartra, the more benefits I find and thought I look forward to passing much of the admin side of my business over to someone else soon, I also know it will be easy for them to learn how to use it.

Pros: I have found everything intuitive and easy to use, I recommend others looking for this type of software to come and use it. Whenever I have had technical issues or have been unsure of the functionality I have always had an answer.

Jacqui G.

Kartra User

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