Is Your Website failing you?

Your website is the biggest opportunity to get your face in the shop window and gain new customers.
It's the first place someone goes when looking into your business and, thus, the face of your business.

Are people getting what they want or are they just feeling let down and confused?

Is this why your website is failing:

1: Are you too focused on SEO and algorithms?
Your language is forced to get you a better ranking but doesn’t involve the client or tell the story that your product brings. Make your content user-friendly and about humans, not the robots that collate rankings.

2: Are you using language with a common pitch line rather than customer-centric language?
​Example: “Big enough to cope, yet small enough to care”. What makes your care any different to anyone else's caring?

3: The Emotional Bind.
Playing on someone's emotions. Would you want your children growing up with funeral costs or lacking something? Is your wife covered if you lose your job?
Emotional bind doesn’t motivate people to respond.

4. Possibly the most common mistake. The Product benefits line.
Telling the customers how good you are and what you do for them, but yes, this solves the customers' problems. Focus on customer centric and solving their problems.

1: The Solutions Guy
Describe your clients problems and then introduce your solution Example. 6 reasons why you should use Email Marketing

This gives the headline that is both answering a potential question that a prospect may have whilst also giving them the assurances that your content will be informative.

2: The Headliner
Opening with a headline that focuses on the end result, but gets into the problem when you write the main message.
Adding videos, links, calendar for a chat to follow for the specific details.

3. The Storyteller
A long story getting to the problem in a conversational style . Reading the story and then telling the reader what to do next and why.

4. The Magnet

Offering a lead magnet telling the customer how this guide, report, checklist is going to change their scenario. A sign up form to capture their details for you to respond to them . This should all be above the fold to lure them in with some sort of visual representation.

I hope these pitfalls and solutions have come in useful in building a profitable website.