CLIENT CASE STUDY:
Harris Kitchens
THE MARKETING JOINT | THE DOWNLOAD BY TMJ
Working exclusively with joinery businesses means we dive deep into their strategy based on their ideal client and thwe type of work they do. Our Sydney-based client, Harris Kitchens, works with both builders and consumers - both with high-end taste, a penchant for detailed & intricate design and high-quality materials. Their work has been featured in magazines and has become an inspiration for many kitchen designs around Australia. Let's unpack some of their wins.
WHAT'S THE DOWNLOAD:
GOAL: To attract more of the ideal clients & get a steady flow of leads & inquiries into the business. To present the brands work utilizing up-to-date content strategy.
HOW: Transform the content supplied by Harris into on-brand, trending content that showcases their work in a high-end but attainable way. Increase reach & exposure through short form video content, people imagery & carousels. Create and implement a lead attraction and nurturing strategy using a value add lead magnet. Implementation of LinkedIn strategy.
RESULTS:
Over 187 leads over 18 months
Website structure that nurtures potential clients
50K organic reach on IG = 7K% Increase
17K Organic reach on FB = 22k% increase
13K organic prodile visits
Continued growth of LinkedIn reach with an average 4% engagement
CLIENT FEEDBACK: "I am so happy. You guys make it easy. Everyone always asks me "who's doing your marketing". I don't tell them because I want to keep you guys a secret." - Brady Harris, Owner of Harris Kitchens
Our work with Harris Kitchens continues to see outstanding results. Want to level up like Harris? Reach out to our team.
SHARE THIS
COMMENTS
Copyright © 2021 The Marketing Joint All rights reserved.