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CASE STUDY

Welcome Children's Nurseries  

Alex developed the entire digital marketing plan for Welcome Nurseries. This included re-designing the website, directing video ads, optimising Facebook & Instagram campaigns, split testing audiences and improving their current advertising by 100%.

WHO ARE WELCOME CHILDREN'S NURSERIES?

Welcome Children's Nurseries are one of the top 10 childcare providers in the UK with 30 locations. They approached Alex with their main objective of filling new places for the beginning of 2021. Their current advertising campaigns had failed, producing very poor leads at an extremely high cost. Their current website wasn't good enough to attract high quality leads and we re-designed the website with a fresh update.

 

 

OUR APPROACH

Our first priority was to optimise and re-design the website. We did this by optimising the website for lead generation campaigns and changed our call to action. This resulted in a massive improvement over the previous campaigns Welcome Nurseries had tried with a different company. Alex then directed a video ad that turned into the main advertising campaign for Welcome Nurseries, showcasing their flagship nursery. Each nursery had its own dedicated advertising campaign and separate audience to make sure each advert spoke to the local audience. 

 

The sales team feedback a 100% improvement in quality of leads coming through. 

SPLIT TESTING CREATIVES & AUDIENCES

New Website Optimisation And Design 

Thank you for the work you've done for us.

 

Jonathan Jay - MANAGING DIRECTOR WELCOME NURSERIES 


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