INITIATE

A one-time portion of our digital-business pre-production life cycle in which your new online business is set up, 'made ready' and your project initiated.

Ideas (Inspiration, Insights)

Our professional team will assist you with brainstorming uniquely innovative digital business ideas and highlight key opportunities. Filter through all ideas, opportunities, problems and develop a clear understanding of a cause worthy problem we which to solve.

Feasibility (Valuation, Models, Simulations)

A process and a set of procedures we use to estimate the economic value of your interest in the idea and opportunity identified. Describing the rationale of how your new business creates, delivers, and markets products, for example, lead generation, affiliate marketing, and similar business & revenue models. By using funnel & business simulation tools it allows us to mimic the outcomes from implementing our strategies & tactics that happen in the natural world.

Setup (Name,Hosting,Domains,Checks)

We will assist you in brainstorm unique business names, this will include domain checks for availability only, not traffic, and covers 1 domain extension. We'll also assist you with registering your domain name, which will be easy to remember and optimized for search engines.

Formalize (Name, Business Registration,Legal)

Businesses are required to register a business name when they want to trade under a name other than their legal entity name. We will help you register your business to make it a distinct legal entity, and help you decide on your legal entity.

THINK

Discover your ideal customer through in-depth market research, get to know your competitors, identify high-value keywords, and understand the needs of your niche target market and formulate appropriate plans & strategies.

Research  (Market, Ideal Customers, Competitors)

Collect data on prospects, consumers, competitors and market place and consolidating information into actionable items, reports, and presentations. Create your ideal customer profile of your buyer or end user, that perfect fit for your solution creating persona's which match their needs. Asses the strengths and weaknesses of current & potential competitors to provide both an offensive and defensive strategic context. Identify and analyze actual search terms that people enter into search engines to help inform content strategy, as well as your larger marketing strategy.

Analysis (Data, SWOT)

Inspect, cleans and model your data to discover useful information, informing conclusions and decision-making. Create a framework for identifying and analyzing the internal and external factors that can have an impact on the viability of your project, product or service. Interpret trends in market behaviors which aim to increase effectiveness of your product or service for the consumer, as well as increase sales.

Planning (Business, Account, Project)

Develop formal documents containing your business goals, the methods and the time frame within which these goals need to be achieved and formalize a document designed to guide the control and execution of your new project, its the key to a successful project and one of the most important documents. Include an account plan which enables our relationship & virtual digital business account management team to capture the key information about your business, initiatives for the next twelth months. 

Strategy (Media,Channels,Tactics)

Focused on using technology to improve your business performance and specifies the direction we will take to create new competitive advantages online.

CREATE

Conceptualize, design, and develop your brand elements and create your digital assets, including; Launch website, marketing pages & funnels, email sequences, platforms, and launch campaign creation.

Brand Elements (Brand Name,Logo,Slogan,CI,Email)

With our help we'll conceptulise and collaborate to create an arbitrarily adopted name to distinguish your business which may be used and protected as a trademark. This will include a logo which will serve to represent your business through a visual image that can be easily understood and recognized and generally involves symbols, stylized text or both. Your slogan will be a memorable motto or phrase used as a repetitive expression of an idea or purpose, to persuade a defined target group of customers. A combination of color schemes, designs and words which we will employ to make a visual statement about your brand and to communicate your business philosophy. Finally we will create an email signature, a block of text appended to the end of your email message which will contain your name and contact information.

Ideal Customer (Customer Avatar)

Your customer avatar is a description of your ideal customer or set of customers that includes demographic, geographic, and psychographic as well as buying patterns.

Products (Digital Information Products & Packages)

Your Digital Information Product is often a digital format where data and information are structured in a specific format to instruct, educate or guide the consumer and will be used as either as bait or as an bump offer within your Customer Value Optimisation funnel.

Offers (Lead Magnet,Tripwire and Core Offer)

Your Lead Magnet which is an incentive that we will construct and offer to your potential buyers in exchange for their email address or other contact information, its the first step in your new funnel. Next we'll deploy an Tripwire or One-Time Offer where we turn a lead into a paying customer by making them a low-cost, relatively painless offer, then having the opportunity to upsell them once they are in your sales funnel. The core offer will be the main product being offered by your business in the sales funnel, usually placed after the trip wire but before an upsell or One-time-Offer.

Funnels (Quick Launch & List Building Funnel)

These done-for-you digital business launch funnel is based on the famous "double tap" funnel, designed for product launches and for quickly getting your first intial campaigns up and running. This is a simple campaign for building a list using a "freemium" lead magnet download.

Content (Foundational,Pillar,Branded)

Your Foundational content includes Corner Stone & Pillar content forming the foundation of your new website and landing pages, which separates and distinguishes you from your competitors. It's informative or creative, or emotional. Branded content will be created as an effective response to an increasingly saturated market, it may included; Blog posts, Infographics, videos or visual content depending on your strategy.

Platforms (Facebook,Instagram)

We will setup and create your Facebook Business page, complete relevant sections, optimise your page for high performing keywords. Visitors to your Facebook page may use your page to learn more about you. Your Facebook business manager is a free tool developed by Facebook which we will setup for you so we can manage your page, ad accounts and pixel in one place. We will organize and link your Instagram Business Profile, so we can integrate your campaigns as well as view your analytics & reporting, including; Change in followers, reach and more.

Website (Launch site; Home, About, Services,Contact Us etc)

The first step is to create a coming soon page, this page will be your teaser page, Its main purpose is to entice and persuade online users and potential customers to come back again and see what you offer once we launch and it might include an early bird special one-limited-time only offer. Your homepage on the other hand will serve as the starting point of your web site, It will be your default webpage which loads first when visitors visit your domain name, it will be used as an overview of your new business. Other pages will include; An about page, where users will learn more about your business aswell the team behind it. Your services page is one of the most critical pages on your website whose purpose is to not only reveal what you offer but how your company stands out from the rest. You will also receive an contact us page, a standard web page on your website used to allow the visitor to contact you, it normally includes an embedded contact form and Google map location. Finally we will create an blog, a discussion or informational page, published on the web and cosisting of discreet, often informal diary-style text entries and typically displayed in reverse chronological order and lastly your legal pages for your website will include pages like; Privacy Policy, Copyright Notices and Terms & Conditions.

Pages (Marketing Launch Pages)

Your typical product launch page gives a short insight about the product and the problem it solves. It also, includes a section wherein users can subscribe to stay updated on product developments or your irresitable offer displayed as bait. A thank you page will be showed to your visitors, leads, and customers right after filling out and submitting a form and an bump offer to be included to identify prospects with high buying intent. Lastly your checkout page is shown to your customer during the step-by-step checkout process, equivalent of a physical checkout counter. 

Email Sequence (Welcome Sequence)

Immediately after the user has subscribed and opt into your list a welcome email sequence is triggered or a group of emails are sent to your subscribers introducing your business, products and unique offering. It's your chance to make a stellar first impression and to include a Call To Action to an specific one-time-limited time offer.

Communication (Lists,Leads,Tags)

Categorize your leads around thematic "lists" to better organize them. View, manage and sort leads within your basic CRM system, which includes a detailed list of potential buyers of a product or service. Add hidden labels you assign to your leads called tags. For example: "Recurring customer" or "Refunder". 

Forms (Contact Us,Inquiries,Opt-In)

Ideally, your contact page will include both a simple contact form with variety of fields and will also include your an email address and contact number. Your inquiry form is a way for you to gather valuable information and leads from users who visit your marketing pages and finally your inquiry form itself can have a variety of different fields, depending on industry and create subscription forms to register people into your leads database.

Integration (Pixel,Analytics,Email,Payment Gateways)

Your content management system (CMS) is a software application or set of related programs that we will use and integrate to create and manage your digital content, the software used will depend on the strategy implemented. Your CRM is an approach we will use to manage your interaction with current and potential customers. It uses data analysis about customers' history with you to improve business relationships with your customers. We will also recommend and integrate an email service provider, the delivery engine behind all of your email marketing communication. These services allow us to evaluate the effectiveness of the bulk emails sent and relevant campaigns. Your Facebook pixel is code that we will place on your website and marketing pages. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and much more. Next we'll include analytics which involves studying your past historical data to research potential trends, to analyze the effects of certain decisions or events, or to evaluate the performance of a given tool or scenario or campaign. Lastly we will integrate an payment gateway, an e-commerce system that helps support online retail or other types of sales of products and services, over the Internet or at brick-and-mortar stores and allows on transacting. 

Audience (Custom Audience)

We will assist you in creating your Facebook Custom Audience, a targeted advertising service that allows you to import user email addresses for retargeting on the social media platform. 

Targeting (Flex Targeting)

Flex targeting allows you to create an extremely customized audience, It's an easy way for you to narrow down your audience into potential buyers by layer two or more interests over each other.

Campaign (Objectives,Creative,Ads,Ad sets)

It is very important to choose the right advertising objective (Brand Awareness,Conversion, Engagement) when you create a campaign on Facebook, we will assist you in choosing the right objective at each stage of your Digital Transformation and Assension journey. Your campaign AD creative contains all the text, images and video for visually rendering your AD, we will be creating these elements for you. Your campaign will have multiple ad sets and ads. The Ad sets will contain one or more ads and from here we will define your targeting, budget, schedule, bidding and placement at the ad set level. Although they appear simple on the surface, Facebook ads have intricacies which we will need to create, test and optimize for better campaign results. This is an ongoing process, and forms part of your monthly Optimization process.

ENGAGE

Campaign activation and integrated digital brand communication with your ideal customer target market segment through the actualization of multiple digital marketing tactics.

Campaigns (Awareness Campaign)

Your Awareness Campaigns are a sustained effort to educate individuals and boost public brand awareness about your new business, the products, and services you offer and as geared for maximum reach.

Campaign Activation (Quick Launch,Simple list Builder)

Your Quick launch done-for-you campaign is based on the famous "double-tap" funnel, designed for product launches and for quickly getting your first initial campaigns up and running. Your Simple list builder campaign on the other hand is created to build your list of subscribers and its a list that using a "freemium" download.

Digital Marketing  (Search Engine On-Page Optimization, Social Media Marketing)

We will utilize Facebooks social networking platform as your primary advertising marketing channel to market your new business and products and produce content which your users will share with their social network to help you increase sales, brand exposure and broaden customer reach. Other tactics will include On Page SEO refering to methods used to increase traffic to your website by increasing its search engine page rank. SEO often involves improving the quality of the content, ensuring that it is rich in relevant keywords and more.