Jenny Maenpaa, LCSW, EdM created Forward in Heels in 2016 as a boutique career coaching consultancy for women who were starting to fear that their hard-earned place in the world was slipping away during an increasingly vitriolic election season. Forward in Heels uses a trademarked, proprietary, evidence-based approach to work-life wellness, designed to empower individuals to be forces of change both in their lives and the world around them. Jenny is a licensed clinical social worker with a master’s degree in both social work and in education, focusing on curriculum and instruction, and a graduate of New York University’s Organizational and Executive Coaching program.
The Forward in Heels Story
Nearly 10 years ago, as Jenny was approaching her 30th birthday, she realized she was completely burnt out and still had decades of work ahead of her. She knew something had to change.
She created a system that allowed her to identify her values, align her life with those values, and take action to live her life to the fullest. Forward in Heels then trademarked this system so that it can empower all individuals to use their own value system to be forces of change in their lives and the world around them.
The Bigger Story
There’s only so much one person can do on their own. People need support from better systems. Drawing from her social work education and experience, Jenny created the framework to focus on the specific challenges of the workplace so that individual employees, managers, human resource departments, and entire companies could implement strategies right away to improve company morale and achieve work-life wellness.
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