I had known for years that I would work with Jim Shaffer. His hyper local, community based, ego free way of doing business appealed to me from the day I met him. The culture of the team is also widely known as super fun and casual which is exactly who I am as a person!

Create and implement all marketing plans, from traditional (bus benches, billboards, print ads) to digital (social, SEO, blogging). I also own the systems and processes that bridge our admin to the sales team. We have a listing manager, photographer, 4 closing coordinators, and 4 Virtual Assistants that I oversee and work hard to make their every day better.

The perfect day would start with a fun leadership huddle where we discuss what we're working on and what we need help with. I'd take a look at how our current social ads are performing and decide if any need any tweaks. This would be determined by ad spend, quantity and quality of leads we're getting from them.

My marketing assistant, Ken (a VA) would be posting our new listings to social and I check on his for accuracy. I'm often planning an event for our clients, SOI, and community (virtual now), so I'd be on the phone with potential talent planning on what future events we can serve up (currently planning a virtual kids cooking class). I'd create all of the graphics for the events, set up the registration system and send to Ken for email invites to go out.

Another great use of my time is in creating content for our blog. I've been really into SEO to increase our organic (free) lead generation efforts. I'm researching the most common searched phrases that I can relate to our team and writing blog articles on them. Agents work directly with me when they have an idea to market themselves. We brainstorm together and finalize a plan, which usually involves me creating them graphics to use on social or physical advertising.

On the Dir of Ops side, I work with our Closing Coordinators when an issue pops up, often bringing in our Dir of Sales to help bridge the admin/agent gap. I work with our photographer to identify tweaks we can make to our older listings to freshen them up. The listing manger and I are in constant communication to be on the same page with what listings are going coming soon this week and which are active, this is crucial info for me to be able to market our listings heavily.

If our agents identify an area where an improved process could save them time, I prioritize that project because our agents keep us in business so their needs are important to me. I create forms, docs, systems and processes to make sure the whole org is operating as smoothly and efficiently as possible.

Being the person that bridges admin and agents provides me with plenty of opportunities to put out fires. The personality differences in these two worlds can be pretty noticeable. I work with our admin when frustration arrises to help them process it and work through it with our agents.

Often, after we have spent hours working on a marketing project, the agent and seller will change the list date, which means we need to move backwards quickly to pivot that into something else. This occurs a lot with Open Houses, They get planned and marketed on Wednesdays to be held open on Sundays.

If a listing sells on Thursdays, we need to very quickly remove that work we put in from the world so no one shows up at that open house, and find a new open house so that agent still has opportunity to get leads that day. Our market is still very hot and in quite a sellers market, so when a home doesn't sell quickly, the sellers get worried and that is a fire for us.

I often have to drop what I'm doing to give new life to a listing. That can be coordinating with our photographer on new shots, editing the existing photos, getting it virtually staged, creating a unique marketing plan just for that listing, or pulling all stats from all sides of our marketing to provide the seller with a full report that aids the agent in getting a price reduction.

...how much tracking and data management is involved in marketing. 

I am currently working from home 90% of the time. I go to the office about 2x a month. Pre-Covid we worked in the office full time. Our office is a giant open space with almost no walls. Our desks literally touch each other, We are very close!

My job requires me to thrive at implementing and follow through. At every moment I working on multiple projects, so time management is also crucial.

I was not a data person at all! I have learned so much about Excel and filtering data and tracking all the things!

I make it my job to do everything I possibly can to make sure everyone, admin & agents, are able to work at full capacity which directly results in more sales and happy clients. My creative ideas helps separate our team from others and we have a very positive reputation locally because of that.

Before moving into real estate operations & marketing I was leasing property nationally.

I love the idea of going wide in my career, so while I always want to keep this roll on my team, I also have a side hustle of my own, Engage, which helps admin & agents nationally learn how to authentically engage with their circles to stay top of mind and get more business. We also have plans within our leadership team to go wide together by creating related businesses.

Just experience! 

To be hired for my role you would need a very deep knowledge of Facebook Ads Manager and graphic design software. I use Google Suite, Canva, Photoshop, InDesign, Excel, Brivity, Facebook, Instagram, Wordpress and so many more.