September 30, 2019
by DR. MARK T. WADE
#065: Why You Should Let Your Speakers Sell Something
Description
Chris Cameron, the head speaker & trainer at ClickFunnels tells us how he has made almost 7 Figures from speaking on stages and summits. Plus how summit hosts can greatly increase their impact & income by allowing select summit speakers to monetize their talks. This is an episode not to miss.
About Chris Cameron
Chris is Head of Speaking and Sponsorship with ClickFunnels. He is a sales management professional specializing in live stage presentations and online webinars; experienced in a wide variety of sales including startups, Saas, eCommerce and financial services.
He's spoken on hundreds and hundreds of stages, both virtual and physical. He was trained by Russell Brunson himself and now trains the entire ClickFunnels speaking team. He's on track to produce seven figures in revenue from speaking and has spoken on stages with JJ Virgin, Pete Vargas, David Bayer and more.
Reach Out To Chris Cameron
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Website
Why It's A Disservice To Not Allow To Sell On Summits
✔️ ROI
❇️ Being able to sell is going to actually help you recoup hard cost
❇️ Make sure you're partnering with the right people
❇️ You don't want your summit to be known as a pitch fest
❇️ It makes the summit host look bad
❇️ If you partner with the right brands and groups, you can ROI upfront
✔️ You’re not serving your attendees as much as you could
❇️ If we provide the proper service to the attendees, we're actually going to help them get better success
❇️ Serve people the highest level and give them the tools to succeed
❇️ Give them what they need to succeed and make them invest in it
How To Deliver An Amazing But Balanced Experience
👉 Try it
👉 Partner with the right people
For Speakers: Best Way To Approach A Host
➡️ Find out why the host is hosting the summit
➡️ What is the purpose of the summit?
➡️ To find if you are a good fit
➡️ Find out what they want to accomplish
➡️ See if that aligns
➡️ See if you can serve them
Another Way To Pitch: (For Those With No Pitch Policy)
🔶 A simple call to action
Tactics To Get People To Take Action
✔️ Listen to Perfect Webinars
✔️ Meet them where they are
✔️ Relate to their pain and vulnerability
✔️ Key in to that emotion of wherever they are
Struggles In Improving And Implementing The Paid Aspect Of Speaking
❇️ Do not be afraid of the selling
❇️ How to get the ROI
❇️ How to track the ROI
Tracking ROI
🔶 Front end ROI - easiest way
🔶 Have a way to tag everything
🔶 Understand the lifetime value of the customer
As A Host:
✔️ Be fully transparent
✔️ Communicate
✔️ Follow up with your speaker
✔️ Let them know what you loved in their presentation
✔️ Provide feedback
Get Over The Fear Of Selling
👉 Ask the audience
👉 Ask the host
Chris' Advice
❇️ It's okay to be ROI focused, but that doesn't mean that you will always sell on your summit
❇️ If you're not going to sell, make sure you have a solid call to action with a solid follow up plan and provide the value.
❇️ Make sure you are who you say you are and then over-deliver.
MY REQUEST
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
LINKS MENTIONED IN THIS EPISODE
🔗 Virtual Summits Software Free Trial
🔗 One-Day Summit Starter Guide
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