What Facebook Ads Lookalikes should look like! (And how to use them)
Lookalike audiences and Facebook are really powerful… But most people use them terribly wrong.
What makes lookalike audience is really strong is the value of their seed audiences and the implementation of them in a blended ecosystem.
But we need our Evergreen performance based lookalikes that serves as a valuable place to put control ads. Most often the people that see troubles lookalike to make one of three mistakes.
The first mistake that people make is the lack of volume in value in the seat audience. Facebook requires a large amount of information in order to derive machine learning insights in a protective environment. An audience of a couple hundred or a couple thousand is not likely to drive enough data points to expand out to a couple million people.
Another mistake people make far too often is relying on a lookalike audience That has nothing to do with her actual business objective. While it might seem great because somebody on the Internet said they hit a home run with some lookalike audience based on video views or ad to cards. But, ever notice none of these people talk about how this audience works for years or even months.
This brings us to our last point, your lookalike audience should be designed to function forever. I mean forever. I‘ve built lookalike audience that have been running for years. Because they were designed to deliver a specific business objectives and service delivery system I’ve tested business elements.
So remember before you try to get into running lookalike audiences, they are a luxury product. They are not meant as a shortcut, but increment Tallardy on success. Audiences are not to solve problems that a good business model and a good ad can fix.
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