Practice Building Awarded Supplier of the Year 2023

Andrew Clark 15/12/23

The winner wowed the judges with its innovative approach to achieving goals through science and evidence-based work with their clients...

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How Does Business Carbon Footprinting Apply To Optics?

Andrew Clark 26/07/23

There's plenty of call for businesses to take action on the climate crisis now, but it can be hard to know where to start...

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Net Zero Plastic Challenge - Offset Your Consumption by Earth Overshoot Day

Andrew Clark 03/07/23

Today we're excited to issue a challenge to all of our clients on the Net Zero Optics programme...  Continue reading...

Cleaning Up Your Act - New Plastic Footprinting Guidance From Net Zero Eyecare

Andrew Clark 21/06/23

Plastic pollution, from large debris to microplastics, is an issue of gross global concern; and for the optical industry, which is steeped in plastic of so many types...  Continue reading...

Want to Recycle Specs? Here's Some Best Practice Advice...

Andrew Clark 09/06/23

It's been a long-standing myth that you can't recycle specs - let alone the lenses. Well, it's my pleasure to bust that myth...  Continue reading...

Carbon Offsetting: the challenge of cleaning up on mess without making another

Andrew Clark 24/4/23

According to the IPCC’s latest publication, by 2030 we need to have reduced our total greenhouse gas emissions by 50% of what they were in 2019 in order to stand a chance...  Continue reading...

KPIs - Are They Really Like Marmite?

Matt Rumbelow 11/4/23

Some practice owners and managers wear the “I don’t monitor KPIs” badge with a genuine sense of pride. Others can't cope without them...  Continue reading...

Should I give my team a pay rise?

Andy Clark 26.7.22

Your lower paid staff are probably struggling right now, but should you / could you give them a pay rise? Continue reading...

Website Checklist

Andy Clark 26.7.22

How well does your website do what you need it to do? Continue reading...

Where do the best staff work?

Andy Clark 25.7.22

How would you feel if you had great employees lining up to work for you? Continue reading...

How to launch a marketing campaign that actually works.

Andy Clark 3.6.22

A Step by step explanation of how to create a marketing campaign like a pro.  Continue reading...

Inflation And What To Do About It

Andy Clark 8.3.22

A report this morning from the Resolution Foundation is predicting that inflation will rise to 8.3% by April 2022 - the highest that it’s been for over 40 years and you need to be ready for it.

To quote from the report. “A deep...        Continue reading...

What's a Practice Worth?

Andy Clark 17.3.22

It doesn’t matter what you think it should be worth, what you need it to be worth or even what a professional valuer says it’s worth.

The valuation is a measure of...      Continue reading...

Getting Things Right First Time... 

Andy Clark 9.3.22

What's the connection between flying a plane, SCUBA diving, and performing an eye examination?

As someone qualified to do all three of the above activities, the answer for me is that they all rely on tried and tested systems that...        Continue reading...