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CASE STUDY

Lead Generation & Social Media Advertising For InstaLoft 

"One campaign example £4,200 Spent With A £109,000 Return On Investment."

WHO ARE INSTALOFT

Instaloft is an award winning loft boarding company that are the leading installer of Loftzone storefloor boarding. They provide this fantastic solution in all of the following area the West Midlands, East Midlands, Berkshire, Wiltshire, Hampshire, Oxfordshire, Warwickshire. Gloucestershire, Bucks and Northants.

 

The target audience are homeowners who want to create extra storage spaces with a safe and reliable system that won’t cause any day or compromise the loft insulation.

OUR GOAL

When Instaloft approached Alex they had already been using Facebook as a traffic source to drive people to their website. This was generating interest and spending people to the website. However the cost per lead was quite high and the lack of a sales funnel process contributed to this.

 

Our task was to increase the amount of leads generated and reduce the cost per lead. We immediately came up with a sales funnel strategy to streamline the lead generation process that would in return lower the cost per lead.

 

Fresh creatives that popped in the Facebook Newsfeed was required along with better copy that “called out” Instalofts ideal prospect. Our graphics team got to work and we created compelling ad copy to generate action.

SPLIT TESTING CREATIVES & AUDIENCES

7,622 LEADS GENERATED

COST PER LEAD REDUCED BY £8.31

BEFORE

AFTER

I have had the pleasure of working with Alex and his team on my projects and had always thought myself pretty good at this stuff. 

 

However, what Alex doesn't know about digital advertising and marketing you could write on a postage stamp. His knowledge is second to none and he has been so much help I can't thank him enough!

 

ROB STONE - FOUNDER INSTALOFT: 7 FIGURE TRADE COMPANY RUNNING LEAD GENERATION CAMPAIGNS


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