RebUpsell: The Elite Facebook Ads Retargeting strategy to lift AOV and LTV
When Doing Retargeting on Facebook, one of the most common mistakes far too many people make is relying on discounts and not focusing on listing the LTV/AOV of any particular customer.
There is a lot of misunderstanding around how remarketing works on Facebook, and there is a lot of insecurity and bad advice when properly trying to address customer journeys.
The rebuttal upsell is built around the idea that no one is likely to buy on the very first click, But the most valuable second touch you can offer in addition to allowing the system to do its job, it’s to offer better value.
Lifting AOV and building outs LTV is vital to business success. When you spend more money to acquire less money it is a liability to the success of your business. If you are going to pay higher prices for lower Revenue, Almost uniformly in fact, you are sacrificing long-term success for a short term loss.
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