FB can be quite a conundrum, with profile limitations, ever-changing algorithms and a plethora of options for ads - it can be hard to wrap your head around it all. 

However, as an entrepreneur, you know how important it is to have an online presence. But with all the options (profiles, pages, and groups), it can be hard to know where to start.

Don’t worry; I'm here to help you navigate the Facebook landscape. Read on or watch to learn more about how each one works and which one is right for your business. 

Here is the link to the video and an overview below (you must be a member of my FB group to see the video - request access below):

https://www.facebook.com/groups/tribebuildingsecretscoachingcommunity/posts/1627463217692116

The Personal Profile:

Your personal profile is limited to 5000 friends and historically was focused on your personal life. That said, you can (and should!) use it as a platform to talk about your business and engage with your audience.

Stories sell, so don’t be afraid to share what drives you and why you started your business in the first place! You can also switch your profile over to “professional mode” if you want more followers who aren’t necessarily friends or family.

Just remember that Facebook traditionally discouraged using personal profiles for business posts, but that has changed recently in an effort to keep people on their platform, but it doesn't mean you should turn into a “Product-Pusher Patty” by bombarding people with sales messages and products all day long!

Leverage short-form video on your profile as well; it's a great way to draw attention and get people interested in what you have going on elsewhere. 

The Business Page:

A FB business page is a pay-to-play platform. In other words, if you want people to see your posts, then you need to invest money in advertising them.

However, lately, engagement rates on business pages are rising, so don't neglect them, they can be worthwhile after all!

And of course, short-form video still shines here as well; highlighting customer stories or behind-the-scenes peeks looks at what goes into making products or services work. 
 
FB Groups:

Last but not least are Facebook groups—this should be your top focus when it comes to leveraging the power of social media for business purposes.

A group provides an opportunity for likeminded individuals who share a common interest—in this case, your product or service—to come together in a community setting and discuss their shared interests.

All of your posts on both your personal profile and business page should include a call-to-action directing people back to your FB group page where they can join up and start engaging with other members of the community.

This offers an invaluable opportunity for collecting emails while also providing value through conversations that deepen relationships between customers and brands alike!  

Navigating the world of Facebook profiles, pages, and groups doesn't have to be confusing or overwhelming anymore! Hopefully, this has made it more clear which one makes the most sense for what type of content or purpose serves you best when building out an effective digital marketing strategy as an entrepreneur.

Leverage these tools wisely and watch how quickly your online presence grows!