Chapter 1: Leading Your Club

Get leadership right and  your volunteers will thrive, you know where you want to be next year, you will have motivated members supporters and business partners and you'll have less conflict.

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• How to develop strong leadership to give your club direction and your volunteers guidance and motivation.

• Learn the different leadership styles and why they need to change to suit the challenge.

• Discover which leadership style you need to use and when.

• Discover the only three characteristics great sports club leaders have.

Chapter 2: Finding and Keeping Volunteers

Your ability to generate income and succeed is dependent on your volunteers .

• How to overcome your biggest challenge – finding and keeping volunteers.

• How to get them engaged and committed even if they are busy.

• Know the exact questions you need to ask to find the right volunteer for the right role.

• The tactic successful clubs are using to find teams of volunteers – plus a real-life example.

Chapter 3: Pre-Season Thinking

• Why one simple shift in your thinking can completely transform your sports club.

• Why your brand is more powerful than you think – even if you don't think you have a brand!

• How to build a strong brand (without spending any money)

• Why most sports clubs don't see themselves as businesses and why that can be fatal. 

Chapter 4: Building a Winning Game

• The painless three-step process to creating a plan that works for every sports club. 

• The surprising areas of your sports club you need to understand before you have a chance of writing an effective plan. 

•  27 questions (almost no one asks) which will put your plan on the path to greatness. 

•  Why having a vision and goals for your club separates you from the competition (including examples!).

• How to turn a plan into action without stress or overwhelm.

• Actual real life example of a strategy plan – what it looks like and its content. 

Chapter 5: Getting the Message Out

• How to use social media positively. Page 17

• Spotting the bear traps of social media before you fall headlong into them. Page 17

• The complete lowdown on how to effectively use Facebook, Twitter, LinkedIn and Instagram to boost  your sports club. Page 18

• Why just having a website isn't good enough and the tools you need to turn 'okay' into 'excellent'. Page 19

• How your website can make or break the sponsorship of your club. Page 19

• The exact content your website needs to include to start generating income automatically for you. Page 20

• How you can turn GDPR to your advantage. P21

• How you can use the data in your club to save up to 6 times the money you would normally spend attracting a new member.  (Even if you don't think you are spending money getting new members, you are, I'll show you how, why and where.) Page 22

• How you can safely use your email list to generate income without falling foul of GDPR. Page 22 & 30

Chapter 6: Marketing Made Easy

• How to grow your income through sponsorship – a step-by-step guide Pages 24-25

• The recent change in business thinking that could stop sponsorship in its tracks and what you can do to make sure your sponsors keep spending year after year. Page 24

• The real reasons why businesses will sponsor your club (and there are only five!). Page 24

• The surprising untapped resources in your club every business will want (if they only knew). Page 24

• The precise steps you need to  take in order to win sponsorship the easy way. Page 24

• How to present to a business to win their sponsorship including; how to structure it and what to say to be successful. Page 24

• The six forgotten areas of great email marketing and how you can use them to bring more members to your door. Page 30-31

• 21 techniques to make the most of email marketing. Page 31

Chapter 7: How to Grow Your Membership

• How to maximise your membership income Page 28

• How to use different types of membership to increase your income. Page 28

• Actual real-life example of an effective membership pricing table including how to lay it out for maximum impact. Page 29

• How to get every member of the family involved to increase average spend at your club to hundreds of pounds per family (the top community sports clubs are earning even more than that per family per year.) Page 26

• How to stop parents 'dropping the kids off' and instead turn them into valuable members of your club.

• What every parent wants and needs and yet almost no clubs provide! Page 26

• The secret sauce that strengthens the bond between families and your club is so simple it is mostly overlooked.  Inside I show you the simple steps to attract and keep family memberships. Page 27

Chapter 8: Keeping the Customer Satisfied

• What good customer service really looks like. Page 39

• 82% of your customers can drift away from you for one reason – here's how to stop that from happening.Page 39

• The four simple steps to strengthening the bond between your club and your customers so it becomes unbreakable.Page 39

Chapter 8: Running Profitable Community Events

• How to run successful events, even if you've never run one before. Page 35

• 19 tried and tested event ideas that really work - including 11 detailed real-life examples you can use straight away Page 36-38

• 8 ways to bring your club closer to the community and to get them supporting you. Page 33-34

• Where to look for partnerships with the local community.  Page 34

Chapter 9: Becoming a Smooth Operator

• How to use sales letters to boost your income. Page 41

• The magic sales letter formula I used to generate thousands of additional members for clubs. Page 41

• Steal my copy and use the actual paragraphs in my example letter to win more business for your club. Page 42

• The six point, no-nonsense, checklist to running an effective meeting. Page 44

• 22 ways to keep your meetings on track, purposeful, and deliver the best outcome for your club. P45

• Discover what makes a great poster or flyer. Page 48

• The easy six box formula to creating a great poster or flyer every time. Page 49

• How simple sales calls can transform your club's results. Page 46

• The precise structure of  a 'sales winning' call. Page 46

• Exactly what you should say on the sales call (word for word). Page 46-47

• How to speak to schools, parents and businesses in a way which sells your club without being salesey. Page 47