Attribution: Digital Marketing's Biggest "White Lie"
In digital marketing, allocating your resources throughout your business channels can only get you so far. Eventually, you will realize that earning your ideal Return of Investment (ROI) is much more complicated than it seemed.
If you think that utilizing cross-channel marketing alone is enough to increase your conversion rate, THINK AGAIN.
Before coming up with bold digital marketing or advertising strategies, you have to consider your market’s limitless mobility in interacting with your brand and your business channels’ thirst for credit!
“What is credit?”
“What does it have to do with my journey towards making a profit?”
I will also be going over two kinds of marketing attribution models and discuss which one you should be using.
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