Hey there!
I'M SAMANTHA PEDDLE
Small town Canadian wife, cat mom, nature photographer, online business coach, success and marketing expert + lover of a lakeside wooded trail (the more secluded, the better).
Passionate about freedom in all forms, mindset work and staying true to your highest self. Adventurer of our beautiful mama earth and always looking to explore something new with my handsome, undaunting husband and our two energetic cats.
My mission is to share proven methods and actionable tips to help you step into your unique power and grow a scalable online biz. The vision is to guide our community out of the "norm" and into lives of abundance, fulfillment and pure independence.
Let's get to know each other!
From the author of The SP Blog and co-founder of The Wealthy Merchant training platform...
1100+
Coaching Students
$250K+
in Annual Revenue Reached
9
Years Guiding Clients to Success & Fulfillment
12
Years in Business, Marketing & Content Creation
YOU COULD SAY It's in My Blood
With a deep passion for all things business-related and artistic, I live, breathe and sleep entrepreneurship! I might not literally be working at all hours of the night, but my mind always sees the opportunity and the bright side of things, no matter the situation. Coming from a family of entrepreneurs, this makes total sense.
My interest in entrepreneurship and working from home started out with a love of writing and photography, and has since developed into so much more. With over 12 years of experience building my own businesses, I’ve celebrated many successes and learned from even more of my failures.
I've worked with thousands of entrepreneurs on business strategy, including CEOs, corporate and government workers, bestselling authors, retail shop owners, eCommerce stores, online coaches and course creators, travel influencers, freelancers... and now YOU!
THIS IS What Keeps Me Going
JUST A SMALL TOWN Canadian Girl
Living in Canada, I’ve always been surrounded and inspired by nature’s beauty. I started traveling at a young age with my family and was fortunate enough to discover my love of adventure early on.
My husband Chad and I grew up in the Greater Toronto Area, but after falling in love with the gorgeous landscape of Muskoka (a few hours north of city life) with its rolling rocky hills, freshwater lakes and colorful forests, we moved to a small town in the area. In 2021, we moved cross-country to beautiful Alberta! Both places have our hearts, allowing us to live near the mountains and prairies, dive off a dock and explore the wilderness every chance we get.
While teaching others how to create the life of their dreams, and currently maintaining my outdoorsy apparel shop, I always have something on the go. Not to mention I find it hard to stay in one place for too long, so there's that (hello, aspiring digital nomads - I have a special place in my heart for you).
STEAL MY Top Tech Secrets
FAVE BUSINESS TOOLS & APPS
MY AMAZON BIZ ESSENTIALS
Time to Throw it Back
2012-2024
CREATED MY VERY FIRST WEBSITE
ACCEPTED LOW-PAYING FREELANCE CLIENTS
LEFT MY JOB AT A NATIONAL MAGAZINE TO GO FULL-TIME IN BIZ
20
12
20
13
EXPANDED FREELANCE CLIENT BASE
FIRST “BIG” JOB SCORE: GHOSTWRITER OF A NON-FICTION BOOK
CO-FOUNDED NATURE STOCK PHOTO COMPANY
OPENED MY FIRST SHOPIFY STORE
LAUNCHED MY FIRST BLOG “CRAZY CAMPING HELP"
RECEIVED ENTREPRENEURSHIP CERTIFICATE
STARTED DROPSHIPPING / ONLINE ARBITRAGE
INVESTED HUNDREDS INTO TRAINING FOR THE FIRST TIME
OPENED MY FIRST EBAY & AMAZON STORES
20
14
20
15
CREATED MY FIRST TWO COURSES
ENROLLED FIRST COACHING CLIENTS EVER
FOCUSED ON STEADY GROWTH
The hard work was paying off
HIT MY FIRST 6-FIGURE YEAR
LAUNCHED TWO MORE COURSES
INVESTED THOUSANDS INTO TRAINING
HIRED MY FIRST VIRTUAL ASSISTANT
MOVED TO LAKE COUNTRY
PUBLISHED MY FIRST BOOK “WEBSITE & BLOG PROMOTION FOR BEGINNERS" AND HIT AN AMAZON BESTSELLER LIST
20
16
20
17
My creative outlet
OPENED FIRST ETSY ACCOUNT
LAUNCHED NATURE-THEMED HOME DECOR SHOP
RECONNECTED WITH CHAD (MY HIGH SCHOOL SWEETHEART)
CONTINUED SUPPORTING COACHING CLIENTS
HIT 30K SUBSCRIBERS WITH MY EMAIL LIST
FOCUSED ON BUSINESS MAINTENANCE
SPENT A YEAR CENTERED ON FAMILY
20
18
20
19
Our Siamese mix rescue
CAREER REDIRECTION TO OFFER WEBSITE DESIGN SERVICES
LAUNCHED WEBSITE TO WEALTH LAB COURSE
ADOPTED XENA
Your fave adventure apparel!
CO-FOUNDED SHADOWSHORE DESIGNS
KEPT MY HEAD DOWN AND PUT IN THE WORK
GOT ENGAGED IN ALBERTA
20
20
20
21
LAUNCHED PHOTOGRAPHY PRINT SHOP
CONTINUED SUPPORTING MY CLIENTS
CROSS-COUNTRY MOVE TO ALBERTA
Mr. & Mrs. Peddle - 09.14.2022
HIT A DECADE IN ONLINE BUSINESS
SHIFTED TO DIGITAL COURSE COACHING
LAUNCHED BUILD YOUR DREAM
GOT MARRIED!
20
22
20
23
We support rescue animals <3
LAUNCHED THE TEMPLATE SHOP FOR COACHES
CO-FOUNDED THE WEALTHY MERCHANT TRAINING PLATFORM
LAUNCHED 3 ECOMMERCE COURSES
ADOPTED SAGE
Coming this Year...
MY BRAND NEW PODCAST
DIGITAL COURSE KICKSTART
MORE VALUE THAN EVER BEFORE (FOLLOW & SUBSCRIBE TO MY SOCIALS, BLOG AND EMAIL LIST)
COMPLETE REBRANDING OF SHADOWSHORE DESIGNS
20
24
HERE'S HOW TO
Benefit from Me
LET'S GET Personal
FAVORITE PART OF THE DAY:
Early morning sunrise drives
NEXT MAJOR NON-BUSINESS RELATED GOAL:
Invest in property
NUMBER OF TIMES I'VE MOVED:
Twelve times
KEY COMPONENT TO BUSINESS SUCCESS:
Personal development
MOST PRODUCTIVE HOURS:
10pm to 2am (I'm a night owl)
IF I HAD TO PICK A DIFFERENT CAREER:
Astronaut (outerspace fascinates me)
FAVORITE MUSIC GENRE:
Classic rock
AGE I MET MY HUSBAND:
Twelve years old!
SUN, MOON & RISING SIGNS:
Libra Sun, Leo Rising, Moon in Libra
Sending positive vibes
YOUR WAY, FROM CANADA!
I'D LOVE TO HELP YOU
Conquer Your Dreams.
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LET'S DIVE IN
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