About Me

 

 

 

 

 

 

 

 

ABOUT BEVAN JAMES EYLES

I have worked in the fitness industry since 1999. I’m the guy they call the ‘energiser bunny’ as I seem to have an endless supply of energy. When I first started in fitness my entire focus (and trust me, there was a lot of focus) was on getting to the top of this very competitive industry. I sometimes re-read my goals from that period and it blows my mind how focused I was, over the next few years I worked very hard towards my biggest goal – to be the best at this job in the world.

 

Check out this piece that Seven Sharp did on me: 

During this intense time all my energy was on how I was going to get better, I didn’t stop to think about other people's goals. I figured that if I achieved my goals those around me would benefit as well. After 4 years of hard work I got to a level that was considered 'world class', I was now representing one of the world’s biggest fitness companies (Les Mills) at the highest level. I suddenly had fans in countries that I couldn’t even find on a map but surprisingly, the achievement of being a world class instructor came as a bit of a let down to me. While I was proud of the level I had achieved I wasn’t fulfilled in ways I thought I would be. Now the questioning began!

 

After sitting down and assessing why I felt dissatisfied with my achievement, it became clear to me that although I had been on an amazingly focused journey, my motivation was a little selfish, it was at this point that I decided to make it my mission to continually improve myself by trying to help others get into health and fitness.

 

This change in attitude created a big shift in my thinking, I was now trying to look at the world through the eyes of others. I made some interesting discoveries and some of these contradicted what I thought was so important to those people who were successful in health and fitness. An example of this was my industry’s continual insistence on using the ‘perfect body’ image as it’s main marketing tool. What they do puts way too much emphasis on just one aspect of fitness and neglects so many of the other great things that come with leading an active and healthy lifestyle.

 

One question that I’ve continually tried to answer since my ‘change in focus’ is:

 

‘What does it take to create a lifetime love of fitness, one where people get all the benefits of healthy lifestyle choices’.

 

This question has made me discover a lot about why some people find exercise so easy while others just keep falling behind.

 

The biggest thing I’ve discovered is that health and fitness isn’t about a certain exercise, being on the latest diet or buying equipment that promises the world. Fitness is about behaviour. That statement is so important I’m going to say it again, fitness is about behaviour! The people who I know will be healthy and fit for life are the ones who have figured these behaviours out and have made them work for them.

 

When I do speaking gigs I often ask this question of my audience:

  • If your best friend, who was overweight, came up to you and asked if you could help them with their dietary and exercise habits would you be able to give them basic advice about what they should do that would help?

I’m pretty sure that a high percentage of you would be able to help out in this situation. This shows that the problem isn’t the ‘what’, you’ve shown that you know what to do, the problem is the ‘how’.

 

I truly believe that everyone can have a love of fitness, note that I said love there, not habit, there’s a huge difference between the two. When you have a love you wake up early because you want to be out there doing it, you make good eating decisions because you are focused and as a result you have a healthy looking body as a benefit of your love of fitness and you feel good about yourself.

 

I’m not going to promise miracles, that’s not realistic, but I do think that by working together we can open up your thinking and get you on the path to where you are loving fitness (and not just for 10 weeks) but for the rest of your life.

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