October 7, 2019
by DR. MARK T. WADE
#068: How Aweber Went Beyond The Podcast With A One-Day Summit!
Description
Brandon Olson talks about how one of the top email management companies thought outside the box when they hosted a One-Day Summit for podcasters. Look at the success the company created and why they are now doubling down on the One-Day Summit
About Brandon Olson
Brandon is the Marketing Communications Manager at AWeber.
With more than a decade of experience in a variety of communications disciplines, he has a unique ability to understand the needs of the larger team and work cross-functionally to achieve the desired business results.
He currently shapes the direction of AWeber's marketing communications strategy, including defining the direction of their PR and social media efforts, coordinating projects and assignments, measuring our performance, and working collaboratively with the larger marketing team.
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Reach Out To Brandon Olson
Goal of Beyond The Podcast Summit
❇️ To teach people how to go beyond the podcast to grow, to monetize, and to really connect on a deeper level with their listeners.
Creating A Successful Summit
✔️ You need to have a strong nurture sequence
✔️ Follow up emails to them to keep them engaged, keep them excited, get them pumped
✔️ Your email strategy has to keep them coming back
✔️ Have a single email that welcomes them for signing up
✔️ Have multiple emails scheduled to keep them engaged
✔️ Have a really strong follow up sequence after the summit
✔️ Have a strong series of email to continue to engage your audience
Creating A Facebook Group For The Summit
➡️ Make sure you have a plan to keep them engaged
➡️ Don’t let it get cold
➡️ Once it gets cold it’s hard to re-engage or re-ignite your members
Ways To Monetize
👉 Patreon
👉 Getting donations from listeners
👉 Have something to sell or to offer
👉 Be an affiliate
👉 Take your existing content and package it into a product
👉 Memberships
On Products To Give Out
✔️ Package the stuff you have already created into a different format
✔️ Offer that as a product and see how it goes
✔️ Get something out there
✔️ Test it out
✔️ See how people will react
✔️ Build bigger products and programs around it
Email Guidelines
➡️ No bait and switch emails
➡️ Make sure you are delivering what is in your subject line
➡️ Be clear and straightforward with your emails
➡️ People like short, easy to read emails
➡️ Get to the point quickly
➡️ Focus on what the value is for your listener or audience
Email No-No
❌ Avoid words that would put you in spam filter
Ex: Cheap, free, money, dollar signs, etc.
Success Tips
❇️ Keep it succinct
❇️ Use Facebook ads
❇️ Use email strategy
❇️ Do post-event to keep audience engaged
Challenges Encountered
👉 Technical side of producing the summit
🔵 Know your technical requirements
🔵 Prepare a checklist of the things you need
👉 Not engaging with their sponsors
MY REQUEST
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
LINKS MENTIONED IN THIS EPISODE
🔗 Virtual Summits Software Free Trial
🔗 One-Day Summit Starter Guide
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