September 18, 2019
by DR. MARK T. WADE
#060: Dr. Mark Gets High About His Consultation With The Cannabis Edible Summit
Description
Check out this live consultation call as Dr. Mark helps Leah D’Ambrosio create ultimate success for her upcoming Cannabis Edible summit. We talk about how to target the summit, what to sell as an upsell, and also the perfect speaker solution to creating an impactful summit. See how Leah is able to up level her summit in 30 minutes on this call with Dr. Mark.
About Leah D'Ambrosio
Leah is the COO and co-founder of Baked Smart, the creator and distributor of the Original Safety Symbol™, Cannacals™. Baked Smart is providing solutions to edible companies needing to mark their edibles both for safety and compliance purposes. She is constantly looking for new ways to help edible companies.
Leah is also a co-host of Your Highness Project, a podcast featuring inspiring women and femme pioneers in the cannabis industry, including news, interviews and marijuana product reviews.
Reach Out To Leah D'Ambrosio
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Website
Most Important Things For Her Summit
✅ Getting their name out there
✅ List building
The Avatars For Her Summit Are
- Newbie
✔️ Someone who wants to be in the edibles business
✔️ A startup in the edibles business
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Someone already in the edibles business
✔️ Struggling with marketing
✔️ Trying to find good advice on accounting, legal, product liability, or insurance
✔️ Small and doesn’t know how to upscale
✔️ Not getting the results they needed
Dr. Mark's Advice
➡️ Pick one avatar
➡️ Be super clear on the messaging.
➡️ The more specific the messaging is, the higher the conversions, engagement, and is easier to create
➡️ Run separate summits for each avatar
➡️ If your goal is influence and list building two summits is better than one
What Will They Get Out Of Leah's Summit
👉 Actionable items (Where to get the best insurance companies that insures marijuana)
👉 Best way to market themselves
👉 Marketing information (Which edibles are selling best? Where are they selling them?)
3 Big Failure Points In Summits
1. Messaging
✅ If your messaging is not right, nobody comes to the summit, the summit is over
2. Post-summit profit strategy
✅ People host a summit but don’t do anything with it
3. Sessions
✅ If interview sessions are mixed up, they will become unengaged
More Advice From Dr. Mark
➡️ Get super clear on what the mission is
➡️ Create tracks, it helps you get clearer on what you need
➡️ Use engagement strategies to keep your audience engaged
Easter Eggs
✔️ Hidden gems, hidden tips, hidden secrets that your audience can find and get rewarded for
✔️ Product placements that people have to identify
Things That You Can Do To Engage Your Audience In Your Summits
1. Give them information by making them do something
➡️ Have them research regarding your topic
2. Summit playbook/roadmap
➡️ To give them an idea and better understanding of which sessions they want to watch
3. Allow them to contribute into the summit offer
➡️ Like profit-sharing
➡️ Example would be provide them the buyer’s list
Example Of Upsells
❇️ Transcripts of the sessions
❇️ Audio of the sessions
❇️ Summary bundle
Ways To Prevent Email Burnout
1. When your summit is live, that’s your opportunity to email
2. Every email that goes out should add value to the person’s life, either from an entertainment perspective or an educational perspective
3. Take the time and energy to tell a story
Making The Summit Attractive To People
❇️ Think of the story. What is the story you’re trying to tell and who can tell it well?
❇️ Think about what is in the best interest of the audience
❇️ Get a speaker with another perspective, a conflicting view. It creates engagement and entertainment
❇️ Get a case studies or testimonies
Compensating Speakers
👉 Affiliate programs
👉 Increase exposure
👉 Build them a list
👉 Give them an opportunity to make the world a better place
Leah's Piece Of Advice
✅ Follow Dr. Mark. Start tuning in to his podcasts and webinars and follow his advice.
MY REQUEST
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
LINKS MENTIONED IN THIS EPISODE
🔗 Virtual Summits Software Free Trial
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