If there is anything I have learned from running multiple businesses, it's that there are two key things that you need to consistently develop.

• Strategy
• Mindset

The two marry together and create a formula for success! I am here, as the queen of business organisation, to help you master both your business and life to create ease and balance. With a busy, multi-business owner life, around three young children and a disabled husband, a strong strategy is essential to continue to earn money, even when the business of life does get in the way.

Table of contents:

Why should you create a daily business strategy?

With no plan in place, you're just wingin' it and this method will only work for so long. As your business builds, it is essential to have a strategy in place that creates simple management. One huge struggle most people face is that they fall into a feast and famine cycle, where business is great, but then, as delivery of your product or service becomes busy, you may find time management a struggle and so the marketing takes a hit. End result: less sales, less income and so you get back into the cycle and feast again. Does this sound familiar?

I know this oh so well, because I have been there too! Hell, I'm not perfect! Back when I first attempted to do my business full time, after leaving my job, this is exactly what I did and resulted in me returning to employed work. The difference the second time was that I implemented plans and got strategic with my actions to work towards a particular goal. The great thing is, though, you can avoid this cycle all together, by creating a simple daily business strategy. I am going to talk you through how...

Do YOU need to implement a daily business strategy?

First of all, let's begin by ruling out if you actually need a business strategy. Starting with what a business strategy is.

Strategy = Plan. It is just one of those words coaches like to use. I love the S word though. Some people find it scary and overwhelming with planning, but there is nothing to be afraid of. Initially, it may seem like a lot of work but the rewards you will reap. So what exactly is the plan? It is what it is, a step by step method, a formula, a guide...whatever you want to call it, that makes you feel more comfortable. It is simply just a pathway to help you stay consistent and aim at your business growth, so that you can implement what you need to and focus on doing more of what you love.

How do you know if you need a daily strategy?

Well, first of all, do you already have one? If you're not completely sure or, as a common answer among most online small business owners, the answer is yes, but simply the strategy is just posting on social media pages. Sorry to say, you still need a strategy!

Aim to create a plan that is clear, has clarity around who your ideal clients are, what you are offering and go from there. Use this to build a method to smash a successful business.

How to create your daily business strategy?

This is where the real structure begins. As I said above, you first need to have clarity around your ideal client and your offer. This is to ensure that you have full focus on those two key aspects of your business, to ensure your messaging is consistent and doesn't confuse the followers you are attracting.

A good daily strategy should include:

• Visibility, getting yourself in front of your ideal customers
• Lead generation. pulling those ideal clients into your world, get them to follow you
• Content to reach out to those people you are inviting into your space, nurture your followers, turn those into an engaged audience and build a community
• Engagement, get involved, connect with your people
• Selling, because you won't make any money if you don't actually sell what you have to offer
• Loyalty is so so important to do. Build a relationship with your existing customers too

Taking these elements and molding them into a daily business plan is a lot less simple than it seems. Simply ask yourself, what tasks can you do on a daily basis that will achieve all of these? How would you most enjoy doing all of the above? eg. I LOVE speaking to my community LIVE and so I am sure to do those at least twice per week. It is about the actions you take within your business, but also that you are running your business your way and the best way is a way that you enjoy!

Doing this in my own business was a huge game changer and I noticed that the more consistent I was, the more I got results.

Does this sound like something you are going to implement?

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Screenshot of my Daily method of Operation Trello board I use on a daily basis to keep my businesses organised

What to implement to get your business strategy in place?

• SMART goals
• Create a DMO
• Review and adjust

SMART goals

Every strategy begins with a starting point and you need to recognize what your end result is going to be. Create a goal that is specific. Rather than 'get more sales', specify how many sales you want. Be really clear about this. Make it measurable too. Setting a numeric goal means that you can measure how close you are to achieving it and track your progress. Once you're half way there, you may want to assess if your goal is achievable? Is it possible? Goals can be a stretch, it's wise to push yourself but setting a £100,000 sales goal when you're currently at £1000 isn't achievable. Start small and build it up as you grow. As well as the goal being within reach, it is really important that it is 100% your goal and nobody else. Creating a goal based off what you see others achieving isn't relatable and means that you are not connected to that goal. This disconnection can make or break your strategy, as you aren't going to implement something you are not truly aligned with. Last of all, time-bound, when do you want to achieve this? Set yourself a goal post so that you can work your strategy around this. It is important to note that these goals CAN be moved and do not stress yourself out about giving yourself a deadline. You want your strategy to be fun!

Create a DMO

First of all, what is a daily method of operation? It is simply a daily to-do list. However, you usually would tick off a to-do list, but this one is never done. It is a daily list of income-producing activities that you repeat every day. Scroll back to the How to create your daily business section and implement these into your daily method of operation. What tasks can you do on a daily basis that will move your business forward? You may need to alter your DMO based on your current business goal.

Review and Adjust

Very important for any strategy, review it! If it's not broken, don't fix it, but there IS always room for improvement when it comes to business strategy. Assessing where you are at, the results you are getting, the tasks you have been implementing and match it all up against your goals. How can you adjust and move forward to ensure that you shift in the right direction? 

Want to feel more clarity around your business strategy?

It starts within YOU. Knowing truly what you want to achieve and how you want to do this will help you get clear on the actions that you need to be taking.

Ask yourself:

• What do you enjoy doing within your business? Front facing (serving customers) and back facing (behind the scenes)
• How can you implement MORE of that?
• What areas of your business have you been avoiding? Why?
• What actions do you find tricky to implement?
• How can you overcome those?
• What is currently working for you? Can you do more of that?
• How can you better manage your time within your business?

Screenshot of my business strategy brain dump I created in Trello to hold onto all the ideas and business plans I have all in one place.

How to create a daily business strategy: Summary

• It's time to stop wingin' it and put a strategy in place.
• A strategy is a plan that leads the way so you can take consistent action.
• You need a daily business strategy if you have no clear plan in place.
•  To create a structure for your strategy, discover what actions you can take daily that cover all elements of your business.
• Set SMART goals alongside your strategy.
• Create a Daily Method of Operation (DMO)
• Review and adjust your daily business plan as needed.
• Gaining clarity around your strategy starts within yourself.

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