Keeping on top of hotel marketing

If you want to keep ahead of your marketing, a great tip is to plan your activity and use scheduling to deliver it. This way you can do all the work in one go then let it roll our as the weeks unfold.

1.    Plan

Use a content plan to map out your activity in advance. GuestNet members can download these outline plans for free.

Start off with a strong creative idea, strong visuals and great copy. This can be based on an offer or event that you want to promote, such as.

• Special short break like a gourmet stay
• Seasonal offer like Spring break 
• Event like a wellness day
• Linked to a national day/week. Use our free social calendar for inspiration.

Use a content plan to map out your marketing activity, this will help you plan what content needs to be completed and live when. Typically run campaigns over a month or so, and always start by getting a great landing page live on your website.

Your marketing campaign plan can include:

• Website offer landing page for the offer with a book button and search engine optimisation
• Emails to drive customers to the page
• Social posts to promote the page (these could be boosted with a small budget)
• Gift Vouchers linked from the same page, to help sell more as gifts

Don’t forget to set objectives so you can measure the campaign success, such as number or value of bookings.

2.    Schedule

Set aside a few hours to get all your content created, uploaded and schedule it according to the plan.

All great marketing tools have schedule as standard, so make sure yours do, or pick one that does. This is a key question to ask your suppliers as it will make your campaigns a breeze to execute. 

Website landing page

Use your Content Management System to publish your landing page. Use a great Content Management Systems like GuestNet to schedule this.

Web pop-ups

This great feature will get your message right in front of your web visitors. You can schedule when these turn on and off and the pages they appear on. 

Marketing Emails

Use the feature in your email marketing tool to schedule your emails for delivery. All great email tools like Email Brilliance lets you do this.

Social Media

Use the native features in Facebook Business Tools to schedule Facebook and Instagram posts.