The Tie That Binds   

Strong customer relationships connect clients and customers to your business. You know you have a real relationship with customers when your connection with them transcends your product. It’s that ‘magic’ that top brands possess.

These relationships can be your defining competitive advantage in a crowded market. According to a recent study by Forbes, ‘forty-four percent of consumers say they will buy again after a personalized shopping experience; 40 percent bought something they hadn’t planned to purchase as a result of personalization.’

Businesses must invest in strong customer relationships; they need to know their clients and create authentic interactions with them. Without excellent communication, the other parts of that top brand success ‘magic’ will not work. 

Your message across all platforms from print, video, and social media must convey consistent messaging and personalization. It is essential to focus on a story that aligns with your purpose and conveys your dependability and uniqueness with emotion.