VIDEO 4 - PLAYING NOW
Present Evidence That You Can Make The
Story Come True & Open Cart
In telling the sales narrative this way, you’re making a commitment to prospects: If they go with you, you’ll get them to the Promised Land. But the road to the Promised Land is, by definition, littered with obstacles, so prospects are rightly skeptical of your ability to deliver. The last piece of the pitch, then, is the best evidence you can offer that you can make the story you’re telling come true. By far, the most effective type of evidence is a success story about how you’ve already helped someone else (who is similar to the prospect) reach the Promised Land. Selling anything online requires a lot of nurturing of prospects and these pages are designed to automate that nurturing, counter sales objections, build hype and curiosity, and frame the "problem" and "solution" well in advance of reaching the sales pages.
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