A CONTENT WRITING CASE STUDY - FOR COACHES WONDERING WHY THEIR CONTENT IS NOT CONVERTING INTO CLIENTS. WARNING! DEEP INSIGHT IS IMMINENT!
How to write long form content that converts into clients FAST on Facebook - for Coaches.
Posted In Business | Posted On January 19 2023 | Posted By Admin
CONTENT CASE STUDY.......
I think this Case Study is going to really hit home with some people as to EXACTLY HOW you can actually use your content to get clients.
So just to be clear....... I help female coaches get fully booked with just ONE POST A DAY. Whether that post is in your Facebook Group or whether that post is on your Personal Facebook Profile (yes this is now allowed by Facebook!) - this part is entirely up to you! The posts can be written posts or a combination of written posts and video posts - again that part is entirely up to you.
So a woman came to me for some help as she was struggling to get clients and was not yet fully booked. She told me she has spent thousands on coaching and she told me she "knows exactly what to do." She said the problem is that she's just not getting enough clients.
A very common problem................right............?
So I set out to look at the last 20 posts on her personal profile and on her Facebook Group because that gives me a clear indication of what has been going on for the last month.
On her personal profile I could not see any links to a Facebook Group either in her banner, in her Bio or linked to her Profile Details section at the top. I also could not see any Business Page linked to her personal profile either.
So I was able to ascertain that she was only using her personal profile as a way of getting clients into her business - which is totally fine. We can still get fully booked just by using our personal profiles and Facebook now allows us to do this since they introduced the Digital Creator (Business) Personal Profiles and took the rules down from their Terms and Conditions that we could not use our personal profiles for business use.
So I proceeded to check out her last 20 posts and to summarise, this is what I discovered.......
First of all she was not making it clear about what she does and who she helps in her cover banner or her Bio - so when you come to her personal profile, nobody knows what her business even is. Its like searching through a needle in a haystack just to find out!
Second...... I could not see from any of her posts any sort of an introduction about what her business is and how she helps people. I was not able to see or find any offers and there was no "pinned post" explaining such at the top of her profile either.
So the first conclusion I was able to make is this....
NEW PEOPLE ARE FINDING IT VERY HARD TO UNDERSTAND WHAT THIS WOMAN DOES AND WHO SHE HELPS.
So lets now go to the top 20 posts (and I would do the exact same thing in her group if she had a Facebook group)
To summarise when I looked at the top 20 posts.........these took me right back to the 28th November if you dont include any changes to profile photo or cover banner changes. So in 46 days we have 20 posts.
I coach coaches to post one business post each day and one personal post at the weekends. So ONE POST PER DAY. This coach was posting once every 2-3 days on average.
So my second conclusion that I was able to make was that if this coach wants to be fully booked and without even having a Facebook Group or a business page then she needs to at least double her posting rate.
I then added up how many of the last 20 posts on her profile actually had a call to action (actually asked for a sale) and out of 20 posts spanning over 2 month, there were only 2 posts that actually asked her audience to send her a DM.
Thats basically one post per month asking people to DM her. There were a couple of other posts that said things like "stick with me" and "let me know if you want my recipes" and "I can help you" - but these are not really a clear call to action leading her audience directly into her offer..... so I did not count these ones.
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And so to help this woman out, I decided to write a post for her in the way that I teach inside my Booked Out Coach Mastermind. (And these posts can be written on a personal profile OR inside a Facebook Group)
And here is the post that I wrote for her.........
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OMG I remember that day the truth about my own personal WEIGHT LOSS literally smacked me in the face! And I wanna reveal to you my big truth in this post.
You’d think I would have been thrilled to finally find the KEY to losing weight! You’d think I would have been popping open the champagne!
But the truth is that I was ANGRY. I was angry with myself for not finding out this life-changing information SOONER, for not losing the weight sooner; I could have spent so many more months and years enjoying my hobbies and my family so much more without the searing joint pain, without the inflammation, without the extra weight, without the fatigue and without the brain fog.
I would have also slept better, felt so much less stress and overwhelm in life because the hormone levels in my body would have been balanced for calm instead of unbalanced for stress!
Heck I would have even possibly retained some of my lifelong friendships that I basically fgot rid of because I was stressed out and those friendships made my stress levels even worse!
So yes I was ANGRY when I found out – the day I realised the missing piece for me (and really this missing piece is honestly different for different people; I will talk a little bit more about this at the bottom of this post)
I was so angry I remember lying on my bed and screaming into my pillow. I felt literally robbed of a healthy joyful relationship with my family……………..all because I didn’t make this connection sooner. All because I didn’t “fix” myself sooner. Yes I know if I was any kinder to myself then I wouldn’t have blamed myself in this way – but the truth is yes I DID blame myself!
And as a health coach now………..now I see other people going through the same thing I did and I just want to scream at them and wave a magic wand to help them. Help them finally get their life back on track, their pain free, stress free joyful life that they once had…….help them get that back again.
I see so many people going on crash diets in January and failing fast by February…….and I just want to grab these people and shake them! I remember doing this too! Taking MLM supplements galore! Fasting! Starving my body! Breaking my body even further and unwittingly sending my body into yet more unbalance!
So the truth that hit me that day just after I had got off the scales for an 8th week in a row of amazing lifechanging weightloss………………the big secret was than as soon as I tackled the one issue of “toxic load” in the cells of my body…………… I started losing the weight…..it was dropping off me slowly but steadily week after week and then BOOM the weight started to melt away more and more easily with very little effort other than me getting laser focused on reducing and eradicating the toxins around me.
When I had looked into body toxins further I found that all the tiny particles of toxins around us all every day in the home all add up and add up and add up inside our bodies literally soaking into the walls of all of the cells of our body and what happens is these toxins literally slow down the normal function of all of those body cells. Think digestion cells, think fat cells, think metabolism here – everything literally slows down because those poor tiny cell are literally suffering from a light dose of poisoning!
For example 99% of store-bought laundry chemicals makes your clothes smell really nice but the toxic chemicals then rub off in small amounts onto your skin and enter into the blood stream and the body cells! Try running a freshly washed towel onto the back of your hand the next time you take it out of the laundry and then smell the back of your hand afterwards. That smell is a whole cocktail of chemicals including Parfum and another whole list of harmful chemicals along with it!
“So how can they allow us to be exposed to such harmful chemicals?” I hear you ask! Well in small doses (such as laundry detergent) once passed through the washing machine, our governments have decided that the chemical load is considered “safe.” And yes whilst it may be safe……..just think about what daily and weekly exposure to these chemicals on our skin from our clothing is going to do to our bodies! Yes this has also been scientifically researched to within an inch of it’s ass in the last decade to also be the number one cause of things like autoimmune diseases and infertility!
So basically to cut a long story short……………. I was overweight and in tonnes of pain, I was unhappy and depressed but when I focused on reducing the toxins both inside and outside on my body, that when I released the weight AND the pain AND the brain fog too!
BINGO!
And then I was angry and I blamed myself for not sorting this out sooner! Just think how my life would have been better – happier if I had sorted all of this out years and years before!
But instead I took supplements (more toxins!), instead I did the yoyo dieting and the fasting and one time I even did the banana diet! The banana diet I mean praise the lord – what was I even thinking!!
So bananas to one side and all joking aside……….. instead of being angry with myself I decided to channel that anger into my newest program. This is called THE INSIDE OUT DETOX MASTERMIND and OMG I am so SO SO excited about it Facebook Friends!
The best time to begin your journey inside my new Detox Mastermind is literally YESTERDAY and the second best time to start my new Mastermind is TODAY! Spaces are limited because I need to work closely with you. I will work with you 1:1 and we will also do some group work to get you truly understanding how to detox your body and change your lifestyle from the inside out allowing your body to release the weight with ease………and without deprivation like all of the other diets!
I am so excited about this and I have already seen success with my most recent clients even though this program is still brand new. And I really want YOU to be my next biggest success story! So are you ready? Or are you ready?
THE TIME IS NOW.
The time is now – to get your life back, to take back control of your health, to release the pain and the inflammation, to bring your body back to natural life – just as it was meant to be………… before the human race stepped in and poisoned it all with manmade chemicals and genetically modified and processed foods!
So lets do this!
My Mastermind doors are NOW OPEN and all I need to do is make sure that it’s a right fit for you personally so I will need to have a chat with you in the DMS first. You make be on certain medications for example, you may be diabetic, you make have some underlying factors that may mean that a program like this might not be right for you. And I only want to work with people who I 100% know that I can truly help make a life-transforming change.
So please simply send me a DM here in messenger with the words “INSIDE OUT MASTERMIND” and then I will get back to you with more details about the way the program is set out, the price of it and I will also ask you a series of questions about your health, your history and your weight aswell as your goals soi that we can see whether you are going to be a fit for this program.
I cant wait to get to know you and learn more about you and your journey so I’ll see you in the DMs.
Oh and PS – if you are one of the extra special people who made it to the end of this post then please post me a coloured loveheart in the comments. This just lets me know who my extra special Facebook Friends are and it also helps me to go and give you some love back on your profile too! Because I’m kind like that!
Lots of love xxx
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This post hooks her audience into the post right from the very beginning, it gives her audience high value, it places her as an authority with her knowlege, it has a very clear call to action AND a call to comment too in order to get more reach and visibility on her offer. It leads her audience directly into her offer and makes it really clear as to exactly what she does and how she helps her clients.
I advised her that if she were to learn how to post in this way and to set up and configure her business in the way that I teach inside my 21 lessons inside my Mastermind then she will be fully booked within 90 days!
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And so this is the end of my Case Study!
I really hope it helps her and some of you to understand exactly what you need to be doing to not only get clients but to actually get fully booked with your dream clients all within the space of just 90 days!
..........and of course.............I would not be walking my walk and talking my talk if I did not now explain to you that YOU can totally be fully booked yourself in the next 60-90 days too just by making a few solid but key changes to the way your business is set up on Facebook and just by posting ONE POST PER DAY in a certain way using the content posting strategies inside my Mastermind.
If you feel that it is time for YOU TO SHINE and for you to get fully booked in 2023 within the next 3 months and if you just know in your heart and in your gut that I am the coach you need to show you how to do it. You know that I am the coach who is not going to be getting you to do 30 different things each day (yes thats what someone recently told me HER business coach was getting her to do!) - you know you just want to get fully booked with just ONE POST - which will give you back TIME...... FREEDOM and will allows you to have A LIFE!
Then simply send me a DM here on Facebook and tell me how long you have been running your current coaching business.
I'd also like to know what your biggest struggle is and where you want to get to this year.
I will have a chat with you and see whether I think my mastermind is right for you and if not, whether I have any other offers that might help you or whether I can even refer you to someone else (this usually happens when I can see that there might be some mindset issues or blocks to deal with first before coming into my coaching)
I will be able to tell from our conversation and from having a look at your business whether you need my help and my strategies to get you to $10K plus months or whether you have other blocks or issues coming into play.
I work with driven, action taking passionate coaches who are open to implementing my strategies and who are committed to their JUST ONE POST PER DAY strategy with me.
My Mastermind works particularly well for good authentic writers so if you enjoy writing and speaking from the heart then you can expect to get results working with me within just 1-2 months.
I am attracting total strangers into my coaching using these methods so you no longer have to spend weeks and months warming up your audience - people want instant solutions to their problems!
If you join my Mastermind BEFORE the end of January I am offering $1000 off the joining price and where you would only have 6 months of ongoing support with me, I am now offering a full 12 months of support inside the Mastermind!
Some come and join us inside the Booked Out Mastermind and be THE BOM together with us!
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And if you would like me to audit YOUR social media for you and WRITE A POST FOR YOU the way I have done for this coach then I am offering to do this for you for just $197 - if you would like an audit just DM me the word "AUDIT" and I will send you the payment link.
Lots of love
Abbie xx
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