Moms don't trust brands, they trust other moms.
Our Marketing to Moms Mastermind will teach you how to authentically build trust with moms to skyrocket your sales. Because they control 85% of consumer spend, you can’t risk alienating them.
The process is simple:
You have limited marketing dollars to spend.
Learn how to manage those dollars in the most effective way.
Join the waitlist for our September Marketing to Moms Mastermind
Our next cohort starts September 4, 2024. Waitlist is now open!
The Marketing to Moms Mastermind is a unique mastermind for entrepreneurs who want to learn how to effectively spend their marketing dollars by targeting moms.
Over the 8 weeks of this program, you will:
Hone Your Messaging
You’re likely missing out on partnerships & sales because your messaging needs work. Our messaging certified expert will take you through the choreography necessary to drive sales. You’ll also work through honing your own personal one liner! It's like a crash course in marketing to moms ending with a foundation set for long term success.
Build Your Marketing & Sales Foundation
Your brand cannot grow until you have a solid foundation to skyrocket! We’ll help you build that solid foundation by coaching you through the applicable steps needed to help you grow. You’ll also receive 12 months of access to the Business Made Simple platform to access on demand videos around sales, marketing, and business for support whenever you need it!
Identify & Hone Your Ideal Customer Avatar
Once you know exactly what your ideal customer looks like, sounds like, what he/she enjoys, where they shop, etc you will be able to speak more clearly to him/her. We will walk you through how to ensure you’re speaking to the right customer to align with the right influential moms.
Receive Expert Support
Twice monthly group Zoom meetings with Monica Banks & Angel Evenson as well as other non-competitive entrepreneurs (along with special guest experts). You also become part of a Slack community to allow you a forum to ask questions as well as to hold you accountable to meeting your goals.
Learn How To Launch Your Brand Ambassador Program
Mom Influencers are everywhere and establishing an ambassador program to partner with them is key to reaching moms who want your product/service! You will learn how to launch your very own brand affiliate community (including a custom welcome series)!
Write A Winning Creative Brief for Holiday Influencer Partnerships
We will teach you how to write a creative brief that moms will love to help you set the foundation to launch your own Holiday Influencer campaign!
Network & Gain A Supportive Community
Business is all about community and here yours will grow exponentially. You will not only connect with other entrepreneurs on the same journey, but with our panelists of experts, affiliate partners & influential moms as well!
Learn From Other Experts!
We will have surprise experts who will pour knowledge into you throughout the mastermind sessions. You will have the opportunity to ask them questions, learn from them and implement their best practices.
Tools, Tools, & More Tools!
Our educational resources and tools were designed specifically to help you create a repeatable process for marketing to moms.
Does any of this sound familiar?
You find yourself...
Not knowing where to start with this whole marketing to moms thing.
Failing to create a content marketing plan because you mistakenly assume the product should just sell itself, dreaming, “If I could just get this in the hands of moms they would love it.”
Wasting time doom scrolling on social media looking for influential moms who “might” be interested in your product.
Paying big bucks to an influencer for a one & done post that gets you zero return.
Struggling with how to work with influential moms and what to pay once you get a response (if you even get a response.)
Constantly confused with how to set a solid sales & marketing foundation to ensure you can succeed in your business.
Spending marketing dollars and getting no sales in return.
Want to partner with mom influencers but have no idea where to start.
Think your marketing is clear but your sales don’t show it.
Having simply no idea how to measure impact of your efforts.
Imagine a 2024 where getting moms to talk about your products is easy.
The Marketing Mastermind will give you a repeatable framework for generating "word of mom" even if you have absolutely no marketing experience. You will come away with a clear content marketing framework, as well as an understanding of how to run a successful influencer marketing campaign and grow your community of brand ambassadors.
We’ll work closely together, as a group for 90-minutes, every other week, for a total of 3 months. During off weeks, you'll have simple homework and action steps.
Meet the Experts
Monica Banks
FOUNDER & CEO
Monica Banks is a mom, entrepreneur and content marketing expert. After many years as a branding and marketing consultant in the Maternity and Juvenile Products industries, Monica founded Gugu Guru - a community and resources developed exclusively for Mom Creators to help them monetize their content and influence.
Monica started Gugu Guru because she loves helping moms become entrepreneurs doing what they love - making content - and getting paid to do it!
Monica currently lives with her family in New York and is a mom to son Rory and daughter Fiona.
Angel Evenson
CHIEF SALES & MARKETING OFFICER
Angel Evenson helps leaders gain clarity in order to sell more by doing less. As a current Fractional Consultant & Business Coach with 17 years of prior corporate sales leadership experience, she guides owners and leaders to align on sales processes & messaging while challenging those same leaders to grow personally to build thriving teams. Her expertise has been referenced as ‘on point’ and ‘life changing’ by Fortune 250 & 500 companies but she’s most proud of clients referring to her as ‘a great human with a big heart’ who never ‘lacks energy'.
Most importantly, Angel is the wife to Eric and mom to Nova & Knox. They started life together in the Midwest and then made their paradise dreams come true in SWFL!
Here's what brands are saying...
“Year over year we have seen a documented increase in conversion and brand awareness as a direct result of our partnership and we look forward to continuing to grow with Gugu Guru at our side.”
-Erica Jutzin, Director of Marketing at Larktale
“The consulting and advice I’ve received from the team has seriously been invaluable...I can say with 100% honesty that Mockingbird is significantly better positioned for success because of their guidance, introductions, and support.”
- Eric Osman, founder/CEO at Mockingbird
"Finding influencers that understand the nuances of each social media platform, AND can create high-quality, engaging content, AND have an infant in a very specific age range, AND can deliver assets on time is a tall order. Thankfully, Gugu Guru has a rolodex of diverse, dependable, and creative parents who will deliver exactly what you are looking for."
- Amie Stanton, Director of Brand Engagement & Cause
“Our partnership built awareness of our products, as well as our overall brand. They have helped us grow within the motherhood community and gain trust from moms ”
- Nataliya Sandulyak, Marketing
Participant Qualifications:
Ready to get moms talking about your products?
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