September 25, 2019
by DR. MARK T. WADE
#063: How To Make Your Summit Not Suck
Description
When we create an experience for our audience they go from a passive audience to an engaged participant. We can very strategically create an Edu-Tainment Netflix style summit when we incorporate the Summit Action Arc into our summits. Finally no more boring summits. That’s what we are talking about on today’s episode.
About Dr. Mark T. Wade
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the One-Day Summit. Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
Reach Out To Dr. Mark T. Wade
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Facebook
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Website
Summit Types
👉 Boring summits
👉 Educational summits
👉 Edu-Tainment summits
Good Interview VS Great Interview
✔️ Good interview
❇️ Educational
❇️ New information
✔️ Great interview
❇️ Entertaining
❇️ Tells a story
❇️ Allows audience to get involved and be a part of the action
Summit Action Arc
🔵 Creating summits that are engaging
🔵 Allows audience to participate
🔵 Makes our summits entertaining
Making Summits Entertaining
✔️ It starts with planning
✔️ Determine the story you are telling with your summit
✔️ Tie in the experience
✔️ Create a theme or a mission that your summit will accomplish
✔️ Ensuring there’s actionable engagement:
✔️ Plan in advance
✔️ Tie it into the sessions
✔️ See what feeling you are trying to achieve
✔️ Brainstorm what you can do to achieve that feeling
Goal
❇️ The more we have our audience participating in the summit, the higher their engagement, the more viral your summit will be and the more success it will receive.
2 Levels Of Engagement
🔵 Summit level
🔵 Session level
Eliciting Emotions From Different Actions
🔶 Create an overall theme or goal
🔶 Get creative
🔶 Think like Netflix
🔶 Determine the category or genre
Making The Theme Come To Life
❇️ Dress up in costumes
❇️ Add props
❇️ Create a playbook that incorporates your theme
❇️ Tie in your branding, messaging, and promotional materials
Dr. Mark's Advice On Summits
🔶 Put thought and time into your summit
🔶 Quit trying just to throw something together
🔶 A summit is not a webinar
🔶 It’s not something you decide to do last minute
Session And Activity Component Goal
🔵 Create feedback loops or action opportunities
Taking The Summit From Passive To Engaged
👉 Create activities that the attendees and speakers can participate in
❇️ Comments, groups, live sessions, live webinars
👉 Getting your audience to participate in an activity you’re teaching
Perfect Intro
🔵 Welcome Flow
🔵 Perfect Intro Formula
Creating An Interactive Experience
✔️ Have them record themselves, create something digital, and post something in your summit or Facebook group
✔️ Get them to send you something in a message, comment or email
✔️ Quizzes and surveys
✔️ Have them perform something while you are doing the summit
✔️ Have them create something that allows them to interact, to engage and get a result
✔️ Use your summit playbook
✔️ Create a map or guide with different activities or projects
✔️ Think of it as gamification
Goal Of The Summit Story Program
🔵 Create a Summit Story Arc to tell a story, combined with a Summit Action Arc to create an experience.
Quote From Dr. Mark
❇️ An engaged audience is always happier and more satisfied than a passive audience.
MY REQUEST
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
LINKS MENTIONED IN THIS EPISODE
🔗 Virtual Summits Software Free Trial
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