Getting better engagement on Instagram with User Generated Content (UGC)

There are many ways to boost your social media engagement. Hotels and Holiday Parks can take advantage of these simple methods to engage their existing following and build loyalty. User Generated Content (UGC) is unsolicited content that people post about your business.

Website social media feed

You can pick the best of posts and use a feed to add them to your website. Using a simple website feature to pull social content onto your website will let you show an impressive range of beautiful images and comments. They act like mini testimonials – people sharing their happy memories of shared experiences. Plus of course you can moderate the ones you display.

Reposting User Generated Content

You can also re-post User Generated Content with the content owner’s permission. This is a great way to get some new and strong imagery without needing a photographer.

First find good UGC posts:

1. On Instagram, on your page e.g. Glass House Retreat, review for posts that have you tagged in.

2. By searching for recent posts tagged 'at' your property e.g. Glass House Retreat, on the Glass House Retreat place/location page

3. By searching for (and following) brand hashtags like #glasshouseretreat