November 22, 2019

by  DR. MARK T. WADE

#088: How To Get Sponsors For Your Summit!

Description  

 

Ho Yin has sponsored more than 8 summits and talks through how you can get someone to want to sponsor your summit. Plus two specific tactics that will have businesses reaching out to ask YOU if they can be a sponsor. Also what you should offer and what you should expect. All that and more in today’s episode.

About Ho Yin Cheung

 

Ho Yin is the founder of Riotly Social and creator of Remo: enhancing social collaboration & fostering connections for remote teams.

 

He is a seasoned entrepreneur, product manager, and digital marketer. His core passion is to help businesses grow in a scalable way with software tools that they develop. With over 6+ years of experience in digital marketing and ecommerce, he loves remote working, technology, board games and crypto.

 

As a founder of three companies, he loves scaling companies. With experience in scaling three high growth companies from zero to multi- million dollars in revenue, Ho Yin loves building businesses and processes for scale. He has developed an expertise in creating and developing a B2B sales team, product management, and growth marketing (PPC, SEO, content marketing, funnel optimization).

Reach Out To Ho Yin Cheung

Pointers On Being A Sponsor

          ✔️     You need to have the demographics

                  🔷     Who’s going to be there

                  🔷     Segmentation

          ✔️     Have some sort of tier and who's already existing or who did it before

                  🔷     What kind of crowd you’re with

                  🔷     What are the logos of your peers

                  🔷     Who’s gold, who’s platinum

         ✔️      Give some information about your audience or demographics

                  🔷     If the demographics is right and it hits, you don't need the pricing

                  🔷     You need to use the right keywords in your demographics

                  🔷     Entrepreneurs, small business owners, people that have spent money before

          ✔️     Get data by giving them a survey before and after your attendees

 

How Ho Yin Sponsors

  1. Financial

  2. He offers his products, service exchange

  3. Do exchanges (Example: Media partners)

 

Cost Reduction Tip From Ho Yin

          🔷     List out those categories that you might have to hire someone for but instead go around and ask for                                sponsorship

 

How He Decides To Sponsor

          ➡️     If his target segment is there

          ➡️     Amount of exposure that he gets

          ➡️     How the attendees interact with the sponsor

 

Mini Summits

          ✔️     One or two days

          ✔️     One to four sessions per day

          ✔️     Each session could range from one person talking or four people doing a panel discussion, fireside chat

          ✔️     They’re all live

          ✔️     You're there to learn from the speakers

          ✔️     You're there to network and meet other people to drive their business

 

Getting More Sponsors After A Summit

          ➡️     Get a testimonial

          ➡️     Get a quote

          ➡️     Record some sort of interview through Zoom talking about their experience

          ➡️     Get hard numbers (X number of leads, X amount of revenue)

          ➡️     Ask them about the experience itself working with you

          ➡️     Get some personal tidbits

          ➡️     Ask them how it was like interacting with the attendees and the other speakers

 

Sponsorship Deck

          ❇️     Introduces what your conference is about

           ❇️     Who is the host (You)

           ❇️     Who are some of the sponsors

           ❇️     What are the demographics

           ❇️     What are the demographics of the people 

           ❇️     What is the budget that they're spending

           ❇️     Why you're doing the summit

           ❇️     What's the problem that you're trying to solve

           ❇️     What’s the awareness you're trying to build

           ❇️     Agenda of your summit

           ❇️     Different packages

           ❇️     What are the opportunities that you can be involved in

           ❇️     Contact information afterwards

           ❇️     Videos

 

Pieces Of Wisdom From Ho Yin

          🔷     Creating a really professional sponsorship deck will go a long way

          🔷     Keep going on with sponsorships be for you

MY REQUEST

 

I’m going to give away all the best insights and knowledge but just need YOUR help!

  • First  - subscribe & leave a 5 star review on this podcast
  • Second - share this podcast with anyone you know who has done, or wants to do a summit

That’s all I ask...

 

HOW TO GET IN TOUCH

   👉   I am always looking for feedback

   👉   If you have questions send them to me.  (I’ll start doing a special Q&A monthly episode)

   👉   If you want to be a guest reach out and let me know

   👉   If you know someone I should interview please put me in touch with them.

 

Email me atPodcast@VirtualSummits.com

Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup

Resources you can get in the show notes at http://virtualsummits.software/resource

    ✔️   One Day Summit Guide

    ✔️   Virtual Summits Framework

    ✔️   Plug & Play

    ✔️   Free Trial Virtual Summit Software

 

I want to end this episode by saying,

 

"I believe in YOU & YOU can do this."

 

Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).

Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them. 

 

So just get started.  Imperfect action is always better than doing nothing!


Thank you and see you on the next episode!

 

 

Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula. 

 

LINKS MENTIONED IN THIS EPISODE

   🔗   One-Day Summit Training

   🔗   Virtual Summits Software Free Trial

   🔗   One-Day Summit Starter Guide 

   🔗   Interview Like A Pro

 

 

 

 

 

 

 

 

 

       

 


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