November 4, 2019
by DR. MARK T. WADE
#080: How Interactive Quizzes & Specific Tracts Created An Engaged Summit Audience
Description
Co founder of Virtual Summit Search Jenn Zellers walks us through an incredible interactive strategy to increase engagement & satisfaction with her summit audience. She unpacks how this worked to build a stronger relationship with the audience and what she did to make that happen. Plus monetization & promotional strategies that helped her create a successful virtual summit.
About Jenn Zellers
Jenn runs The Creative Entrepreneurs L.A.B., where the mission is to stomp out the Starving Artist stereotype once and for all! She works primarily with artists, photographers, designers, and makers to translate left-brain business strategies for right-brain creatives and equip them to confidently grow their business.
She also runs the Thriving Creatives LAB, a membership community where creative entrepreneurs can make more sales, learn new business strategies, and connect with fellow creatives.
Reach Out To Jenn Zellers
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Website
Choosing The Speakers
✔️ Choose people in your contacts
✔️ Recommendation from people you know
✔️ People whose content you share
✔️ People who work with your target audience
✔️ People who speak directly with your audience
What Is Unique In Her Summit
👉 Customized summit schedule based on a quiz the participants answered to find out which ones were going to be most relevant to them and when to help them the most in their business
Tools Jenn Used
➡️ Interact - Quiz builder
➡️ Convertkit - Email marketing
How She Themed Her Summit
❇️ Launch
➡️ Focused on starting your business or launching a new product or service
❇️ Amplify
➡️ How to amplify your business
➡️ Primarily focused on marketing.
➡️ Social media and email marketing
❇️ Breakthrough
➡️ Focused on things like systems and other things that help take your business to the next level
Where To Find Speakers
✔️ Referrals
✔️ Speaker directory
✔️ Pinterest boards
✔️ Your community
What She Learned From Her Summits
❇️ Getting the engagement during the live summit is the hardest part
❇️ Trying to find a way to better communicate is going to be key in the future
❇️ Figuring out how to schedule people better when you have different tracks is key in the future as well
Promotion Strategies
👉 Share through social media and email list
👉 Give summit speakers promotion materials
🔵 Swipe copy for emails and social media
🔵 Graphics
Key Factor In The Success Of Her Summit
🔷 Communication
Parting Wisdom From Jenn
❇️ Plan ahead of time and stay in communication with everybody involved in the summit and that contributes very strongly to your success.
MY REQUEST
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
LINKS MENTIONED IN THIS EPISODE
🔗 Virtual Summits Software Free Trial
🔗 One-Day Summit Starter Guide
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