Selective Professional Australia

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About Selective Professional

Selective Professional, an exclusive Italian brand, proudly 100% made in Italy and built on core values of creativity, originality and passion for the hairdressing industry.

With over 30 years experience and available in over 70 countries, Selective Professional is constantly re-setting the benchmark in implementing technological advancements while producing professional and home care hair products for hairdressers worldwide.

As a result of extensive research implemented into manufacturing & through education, stylists all over the world recognise Selective Professional as an Ambassador of International fashion trends.