Nail Your Facebook Ads
& Grow Your Business On Autopilot!
The 5-Day Live Online Workshop Series That Teaches You
To Create & Run Paid Facebook Ads Like a Boss
Dates: Tuesday May 24th - Monday May 30th, 2022 (weekend off)
Times: 2 hours daily
12 - 1 pm EST daily live ZOOM lesson
4pm - 5pm EST daily live ZOOM homework sprint
How do you run paid ads when the tech is ALWAYS changing [new iOS update, whaaat?] and when you can't spend thousands of $$$ on an ads manager?
You’re ready to scale with paid Facebook™ & Instagram™ ads. You want to reach NEW customers, grow your email list and use paid ads to launch your offers so you can make more sales!
But there’s a problem - ads tech landscape is a beast, not to mention, you're on a tight budget and ads managers are HELLA expensive. You just don't have that cash flow [yet!] to outsource paid ads. How do you get new customers to join your email list and purchase your products if you can't afford an ads manager or understand the tech?
The thought of burning through MORE money on an ads manager to run your paid ads and the thought of learning all the new iOS updates and tech yourself is overwhelming and you're left feeling frazzled and confused!
Does this sound familiar?
If You're Like Most Creative Businesses Selling online
You're Frustrated Because...
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You’re posting on Facebook™ and Instagram™ ALL THE TIME to promote your biz, but it feels like no one is seeing your posts.
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You’ve tried to run Facebook™ Ads but threw in the towel because it felt too confusing.
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You’ve spent hours Googling how to run Facebook™ ads and watching videos on YouTube, but there is always a problem when you actually try to do it yourself.
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You’ve tried boosting posts or running paid Facebook™ ads in the past, but you felt like you were wasting your money.
If you're nodding along to any of this - you're in the right place!
I Didn't Know How to Run Facebook™ Ads At All.
Before running a marketing agency, I owned small creative businesses for 12 years, from the wedding industry to sports league apps. So I understand that small businesses don't have big budgets to spend on ad agencies or to toss at paid ads *hoping* they will work. I've been in your shoes and know how overwhelming and confusing most online resources are.
But since running good Facebook™ ads is such a powerful way for small businesses to grow - what's a small biz like you to do?
I helped one company increase their online sales by
$100,000 in 90 days using Facebook™ ad campaigns!
IMAGINE FOR A SECOND...
You could turn on a tap that brought a
steady flow of new customers to your website.
What impact would it have on your business to wake up to:
New sale notification in your inbox each morning?
New inquiries to work together?
New subscribers to your email list?
The LIVE 5-day Ads Class is a 5-day classroom for creative & ambitious entrepreneurs who want to learn to DIY their paid advertising so they can reach new customers and watch their sales skyrocket!
You will LEARN & LAUNCH your ads, all while I hold Your Hand, Answer All Your Burning Questions and Walk You Through It LIVE!
This is a high touch program! It's over 10 hours of LIVE access to me, walking you through the same steps I've helped companies reach $100,000 in online sales in 90 days!
Every single step of the entire ad systems strategy & process will be taught LIVE. You'll never be left wondering "huh" or "what" like other programs that are pre-recorded!
Kyla Roma | Marketing Coach
www.kylaroma.com
"This program is FABULOUS! I've used Facebook™ ads before, and I thought that I was going to just need the professional feedback on my ads... NOPE! Turned out that I'd been doing tiny things wrong at every step, and not knowing it at all. This program, and Hattie's excellent step-by-step instruction, and personal feedback is going to save me literally THOUSANDS of dollars. It's beginner friendly, and absolutely worth your time. Stop everything and join! I absolutely guarantee that you're losing money without it."
At the end of our 5 days together, you'll walk away with:
Intimate guidance and help creating your ad strategy, target audiences, graphics, and ad text
The exact step-by-step workflow we use to create ads for our clients at Funstans. We've helped companies grow their email list in the thousands and sell 6-figure launches in 90 days!
Guidance as you launch your first list building ad and retargeting ad by the end of the week! These are the 2 types of ads that EVERY creative entrepreneur should be running.
Next-level accountability with daily homework sprints that have you applying what you learn right away
All the assets and templates you'll need to launch your ads! Templates you can use again and again for your ad mapping, email funnels, canva graphics and more!
The chance to connect with other business owners in the class
A Slack channel to ask questions and connect outside of class hours
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My goal is to help you grow your email list and increase your online sales as quickly and easily as possible. I won't overwhelm you with extra stuff you don't need inside business ads manager. I'll focus on teaching you the core essentials you need to create a smart and effective strategy to grow your email list!
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I believe in small intimate classroom setting. I only accept 20 students per round. This number is intentionally small so that you get 1-on-1 attention. When you join, you get my years of expertise helping you with your business so you can ask all your burning questions! You get real-time help from me directly on your ads with feedback specific to YOUR business niche. By the end, you'll not only have the knowledge you need to take action - you'll also have the confidence and clarity to launch those ads!
- I won't sugarcoat the hard work that's needed or ignore the common roadblocks you might face. I'll be honest about the challenges of growing your email list with paid ads and support you in overcoming them by giving other tips about your overall marketing ecosystem so you can make sure everything is working behind the scenes with your follow-up sequence!
WHAT YOU'LL BE LEARNING
Day 1
Navigating Ads Manager and the Facebook™ Pixel
Ads Manager can be overwhelming. Today we get rid of that overwhelm. I’ll show you exactly what parts of Ad Manager you need, and what fluff you can ignore. You’ll set up your Facebook™ pixel and be ready to hit the ground running.
Includes:
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60 minute live lesson
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Daily homework assignment
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60 minute live homework sprint for one-on-one help
Day 2
Navigating How To Target Your Dream Customers
You want your ads to be in front of new eyeballs, but not just any eyeballs. You want your ads to be seen by the type of people who are most likely to buy from you.
Today we break down how to build effective audiences in Facebook™ Ads Manager. You’ll set up your audiences in the homework sprint.
Includes:
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60 minute live lesson
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Daily homework assignment
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60 minute live homework sprint for one-on-one help setting up your audiences
Day 3
How To Write Ad Captions Like A Copywriter & Create Graphics That Stop The Scroll
There are tricks and formulas to writing great ad captions, even if you’ve never written one before. Guest speaker Tiffany Sine of Tiffany Sine Copywriting will teach you the ropes. You’ll also learn about the types of graphics that are most effective.
Includes:
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60 minute live lesson
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Daily homework assignment
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60 minute live homework sprint for one-on-one help on writing your ad captions.
Day 4
Launch your List Building Ad!
Your audiences are ready. Your ad is written. Your graphics are created. Today we go step-by-step through launching your first ad and tracking it with UTM parameter codes in Google analytics! Your list-building ad will target brand new customers.
Includes:
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60 minute live lesson
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Daily homework assignment
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60 minute live homework sprint for one-on-one help
Day 5
Launch Your Retargeting Ad!
Today you’ll launch your second ad - a retargeting ad and continue to work on data tracking Google analytics with UTM parameters! Your retargeting ad will target people who have already been on your website, reminding them of the great product or service they looked at!
Includes:
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60 minute live lesson
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Daily homework assignment
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60 minute live homework sprint for one-on-one help
As a business owner, you are all about making smart investment decisions for your business. Here's a breakdown of what you get when you invest in the LIVE 5-day ADS CLASS!
A value packed classroom worth over $10,000!
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LIVE CLASSES
- 5 Live 60min Workshop lessons ($2400 value)
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ACCOUNTABILITY
- 5 Live 60min Homework Sprints for 1-on-1 Help ($2400 value)
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COMMUNITY & PEER REVIEW
- Access to Student Slack Channel ($250 value)
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REFRESH FOREVER
- Recordings of the Workshop Replays ($300 value) and a coupon code for future LIVE classes to refresh your skills LIVE with me
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TAKING ACTION
- 2 ads launched by the end of the week ($2500 value)
PLUS over $2600 in Extras….
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Forever access to the replays ($497 value}
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1 Group Coaching Call 2 weeks after the class to review your ads reports ($300 value)
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Miro board email funnel mind map template ($100 value)
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Miro board sales funnel mind map template ($100 value)
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Miro board sale funnel ad mapping template ($100 value)
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Goal upload into Google analytics tracking ($100)
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A plug-in revenue spreadsheet to calculate your ad spend ($50 value)
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Ads policy cheat sheet so you can quickly check what might get your ads rejected ($100 value)
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UTM parameters cheatsheet for data tracking in Google analytics ($75 value)
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Breakdown PDF on how to read reports in ads manager ($250 value)
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Marketing lingo ($25 value)
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Holiday roadmap for ads ($75 value)
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Cheatsheet checklist doc for launching ads ($600)
TOTAL VALUE: $10,525.00
But this course is being offered to you at $1097 USD ($897 early bird).
Tiffany Sine | Copywriter
www.tiffanysine.com
Before taking this course I found Facebook™ Ads Manager confusing and difficult to navigate. I had done other pre-recorded trainings to launch a few basic ads, but never felt confident that I was doing it correctly.
This 5-Day course changed that. Learning Hattie’s exact process for ads, with real examples from the students in the class, made everything super clear. Her pre-planning process is brilliant and something I had never seen before. It was so helpful to be able to ask questions in real time. She offered lots of ideas and strategies that were specific to the students in the course. Plus the homework sprints in the afternoon were a great opportunity to get 1-on-1 help.
Hattie sincerely wants to help you succeed with your Facebook™ ads. The way she structures the material and delivers it live makes it SO much more valuable than any pre-recorded training. Plus her positivity and cheerful attitude make the classes a delight!
If you are a small business or entrepreneur wanting to DIY your Facebook™ ads confidently, this course is for you. I wish I had found this first!
Join before the cart closes for 3 more months...
1. BONUS: Hundred Thousand Dollar Ad Strategy
2. BONUS: Secret Sale Strategies of iOS era
3. BONUS: Cart Campaign Calendar
Value Worth $497, yours FREE when you join before...
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3 SPECIAL GIFT BONUSES!
TOTAL VALUE: $10,525 BUT JOIN TODAY FOR JUST:
PLUS A PAY IN FULL BONUS GIFT
BEST VALUE
(PAY IN FULL)
ONE PAYMENT OF:
$1097
+ pay in full bonus
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Lifetime access to the refresher course
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5 LIVE 60-minute lessons
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5 LIVE Homework Sprint Classes
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Ad Mapping Templates
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Canva Graphic Ad Templates
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Guest speaker- Ad copywriter
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Access to class every single quarter
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Group Coaching Call 2-weeks after class
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GIFT #1: Hundred Thousand Dollar Ad Strategy
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GIFT #2: Secret Sales Strategies For iOS 14.5
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GIFT #2: Cart Campaign Calendar
PAY IN FULL BONUS GIFT:
Hattie will personally look over your sales funnel- your landing page, your lead magnet/freebie, email automation funnel, ad copy and ad creative and provide direct feedback when you pay in full!
***PLUS SO MUCH MORE
MOST FLEXIBLE
(PAYMENT PLAN)
3 MONTHLY PAYMENTS OF:
$399
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Lifetime access to the refresher course
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5 LIVE 60-minute lessons
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5 LIVE Homework Sprint Classes
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Ad Mapping Templates
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Canva Graphic Ad Templates
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Guest speaker- Ad copywriter
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Access to class every single quarter
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Group Coaching Call 2-weeks after class
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GIFT #1: Hundred Thousand Dollar Ad Strategy
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GIFT #2: Secret Sales Strategies For iOS 14.5
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GIFT #3: Cart Campaign Calendar
***PLUS SO MUCH MORE
INTERVIEWS WITH PAST STUDENTS
Carissa, Mariah and Kyla are all past students.
View what they had to say about the class on IGTV.
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An online business owner ready to level-up your marketing and scale your growth
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Have a product or service you are selling for $20+
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Proven your offer/service and made sales organically with it
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Have a lead magnet/freebie or know what you want to offer
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Have an automated welcome email series or are working on one
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Don’t have a big budget [yet!]. This class is for beginners[$10-$50 on ad spend/day!] Not a full $10k launch budget
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Love DIY and are excited to learn the skill of creating effective ads (a skill you can use over and over throughout your career as a business owner)
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Have never tested your product or service
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Have not proven your offer organically
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You're not ready to invest time into learning from the lessons
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You don't have the time [or energy] right now to do the work and attend the homework sessions
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You don't want to take action and make your ads happen!
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You don't have the energy to dedicate 10-15 hours over the 5 days
- Your business can't support any more sales or growth
Questions?
Email me at Hattie@funstansmarketing.com and
I'll help you decide if it's right for you!
MAYBE YOU'RE THINKING...
I don't have a lead magnet
I offer my 3 templates made for lead magnets and will help you brainstorm one for your business!
I don't have the money
Running ads to grow your email list WILL make you money. Showing your offer with paid ads to your website visitors and your instagram™ followers WILL make you sales.
I'm not techy
Great! This class is hands on. I skip over the ads manager stuff you won't need. This is designed for beginners! It's all LIVE where you can ask me to slow down or repeat or explain things again. PLUS get access to me inside the homework sprint to ask even MORE questions
Here's what happens when you join:
When you save your spot...
1. You'll receive an excited email from me welcoming you to the course!
2. You get immediate access to our classroom portal!
3. You'll be added to our slack community, add the calendar link for our calls and access your bonuses one week before the class.
Frequently Asked Questions
Here are a few answers to our most common questions
WHO IS THIS CLASS FOR? HOW DO I KNOW IF IT'S RIGHT FOR ME?
This course is for you if you have a business and you want to learn how to run your own ads. This course is also perfect for the service provider that wants to add FB&IG ads to their repertoire.
WILL THIS HELP ME FILL SEATS TO MY WEBINAR OR MASTERCLASS?
YES! This class is designed to target new prospective clients. It helps grow your email list and reach new eyeballs for your workshop and/or webinar.
WHEN DOES THE COURSE START AND FINISH?
The live classes start on Tuesday May 24th, and ends on Monday May 30th (with the weekend off). Our learning lessons begin at 12:00pm (est) till 1pm and our Homework Sprints start at 4:00pm (est) till 5pm ET. You DO NOT need to be available the whole day. Just two hours every day.
DOES THE COURSE ADDRESS THE NEW IOS UPDATES?
YES! We discuss indepth ways to help combat the new iOS updates. The UTM parameters, Google analytics and the other lead gen forms to use. FB and IG have over 2 billion people actively on their platform. Ads are not dead, they just need a new strategy.
HOW IS THE COURSE DELIVERED?
This entire course is LIVE! I know when I try to complete a digital course I often give up. This course is me, live with you, every step of the way! There is a homework sprint in the afternoon from 4-5pm ET to hold you accountable!
CAN I BRING A TEAM MEMBER TO THE CLASS?
Absolutely! We encourage your virtual assistant, marketing executive or whoever else on your team to attend with you. It's always nice to have another partner understand the basics of ads on your team. Each person is permitted 1 extra seat in the class for one of their team members. We really want you to succeed at ads and have found this to be quite helpful!
HOW LONG DO I HAVE ACCESS TO THE COURSE?
FOREVER! Not only do you have access to all of our replays, you'll also get access all the replays of any session we run after your session!
WHAT IF I DON'T HAVE A BIG AD SPEND BUDGET?
You can run ads for as little as $5 a day! Reminder retargeting ads shown to your followers can work increase sales. It's a pay to play world.
WILL THIS HELP ME GET MORE SALES?
Facebook/Instagram ads are one part of your marketing strategy, not THE strategy. Paid ads are to play a supporting role in collaboration with partnership marketing and organic marketing. When a paid ad strategy is complimented with a strong marketing eco-system, most sales can happen.
WHAT IF I AM UNHAPPY WITH THE COURSE?
I am 100% confident in the quality of my 5-Day Ads Class. But if you are unsatisfied, please reach out to me.
WHAT IF I CAN'T MAKE ALL THE LIVE LESSONS?
That's okay! I send out a recording every single day. You'll also have access to it forever inside the class portal. You can catch up on the replay BEFORE the afternoon homework sprint. We also have a group slack channel to get support and feed back in.
STILL HAVE QUESTIONS?
I'm happy to answer any questions you may have so you can determine if this course is right for you! Email me at hattie@funstansmarketing.com I'll get back to you asap.
Before you go...
If there's one thing I want you to remember, it's this:
Trust your gut!
If you've read this far, I have a feeling this program could be exactly what you need. So don't second guess yourself.
If you're worried you're not ready yet, or aren't 100% convinced that the 5-Day Ads Class is the perfect fit - reach out to hattie@funstansmarketing.com - you can also connect with me on Insta @funstans - send me a DM!
I'll be totally honest about whether I think this program will help you with your next phase of marketing.
You've got nothing to lose.
So what are you waiting for?
Do you need flexible payment? We always offer spots to those who need to pay on a sliding scale or in kind.
✨I offer a free spot every classroom session✨
Please email me at hattie@funstansmarketing.com and we'll get you a seat in the class!
Want to help us offer more spots? Get in touch to donate!
Let's Supercharge Your Sales With Paid Ads!
Facebook™ and Instagram™ ads allowed my business to run in the background and make sales in my sleep. It was a huge weight off my shoulders. I'm so excited for ads to do the same for you!
Entrepreneurship runs in my blood. From my great grandfather, who was a watchmaker, to my grandfather, and both my parents.
My brothers refuse to play me at strategy games. Because I always win. So I put my strategy skills to work on client ad campaigns instead.
In high school I was in a drama program at a special arts school. But also LOVED my advanced calculus class. Running ads combines the creative and analytical parts of my brain.
I LOVE young adult fiction. Anything with vampires or wizards. And could talk about this all day.