ADVANCED TRAINING CLASS
INCLUDES 12 MONTHS OF ACCESS TO ALL
MAKE EACH CLICK COUNT UNIVERSITY
MONTHLY CALLS!
Advanced training class GUARANTEED to supercharge your Google Shopping campaigns generating maximum sales & profits!
EIGHT WEEKS GOOGLE SHOPPING TRAINING
MASTER COURSE STARTS
FULL COURSE - ONE-TIME PAYMENT $399
Includes 12 Months of ACCESS to ALL
Make Each Click Count University Monthly Calls!
WHO SHOULD PURCHASE THIS COURSE?
Anyone wanting to substantially grow their business online advertising with Google Shopping!
eCommerce Store Owners
Discover how to maximize your marketing dollars without the need to hire an outside agency.
Marketing Directors & Managers
Become the instant star of your company and become an invaluable asset to any eCommerce business.
Marketing Freelancers
Within 8 weeks, you can add the expertise of how to successfully implement Google Shopping campaigns to your products offerings.
Marketing Agencies
Marketing agencies already offering Google Shopping services are invited to discover the newest and most effective techniques being used today.
Course Focus
Taught by the acclaimed Make Each Click Count book series author, Andy Splichal, this live course breaks down advanced techniques and concepts into easy to implement actions steps based on the award winning book, Make Each Click Count Using Google Shopping - Revealing Profits & Strategies.
Laying The Groundwork - Properly optimizing Merchant Center with complete and properly formatted data is essential for success using Google Shopping campaigns. You will NEVER be able to generate success using Google Shopping without first optimizing your Google Merchant Center.
Proper Tracking - If you aren't tracking your traffic, spend and conversions then how will ever improve your results? An account must have proper tracking before you can maximize your sales and profits.
Optimizations Inside Google Ads - Once your products are optimized inside Google Merchant Center, you can determine how to best optimize your campaigns by using historical data to predict future success. By using historical data, you will be able to effectively manage and adjust bidding in relations to keywords, product bids, device bidding, location bidding and more.
Automating Google - It is just as important with Google Shopping to know what you should do as it is to know what you should NOT do. With Google aggressively marketing their new Smart Shopping campaigns, automated bid strategies and potentially free traffic, it is important to know what each strategy will do for your account and whether it makes sense to implement.
More Advanced Techniques - Once you have everything setup properly, it is time to implement more advanced techniques such as positive keywords. You think you can't control what keywords your shopping listings appear? WRONG! This strategy is one of my favorites and a little used tool that helps advertisers control their keyword search terms.
INCLUDES 12 MONTHS OF ACCESS TO ALL MAKE EACH CLICK COUNT UNIVERSITY MONTHLY CALLS
8 CLASSES + 8 Q&A SESSIONS
Don't miss your chance to learn from the world's foremost expert regarding Google Shopping and immediately transform your paid marketing results into a predictable and profitable marketing channel!
GOOGLE SHOPPING SIMPLIFIED LIVE
CLASS SCHEDULE
Google Shopping Simplified is an easily digestible 8-week class.
We have purposely spread out the class in order to not overwhelm you with a ton of information that you may never get done.
This course is designed to get you actionable results and to do this we have divided the course into specific action steps that you can work on each week.
You have a lot going on and we don't want to give you endless hours of how-to mumbo jumbo. Instead, we are going to give you just the specific action items that you need to take each week to help you monetize your Google Shopping in the fastest time possible.
In addition to assigning weekly action items, the class will include a live video conference each week where we will answer your questions, look at your campaigns and help you make sure you are implementing everything correctly.
Finally, included at no extra charge your tuition will include 12 month access to all online material and training videos as well as an exclusive invitation to a monthly live video meeting where you can ask your questions directly from the Andy Splichal, the course creator and author of the Make Each Click Count book series.
So, if you need a refresher once the class has ended. No worries. You will have it!
The first session we will focus on properly creating your Google Merchant Center, Google Ads Account and Google Analytics Account. In addition, we will work on linking accounts and adding conversion tracking for both Google Analytics and Google Ads.
Being successful using Google Shopping requires a plan. This week's lesson will look at what this plan entails as we add custom labels and other vital data to products within Google Merchant Center.
Creating and launching segmented Google Shopping Campaigns within your Google Ads Account and adding initial negative keywords. In addition, we will review Google Merchant Center for errors from our initial product feed.
Discover how to control what keywords are being directed to your campaigns by using priority levels in a technique called positive keywords.
How to create a Negative Keyword Actions Report and a Google Shopping Profitability Report. These two proprietary reports allow advertisers to continually drive relevant traffic to their shopping ads while systematically optimizing bids based on account history.
Creating actionable reports that allow you to optimize bids based on historical data by device, customer location and time of day/day of week.
Creating audiences within Google Analytics and using them to adjust bidding for Google Shopping campaigns. In addition, review different Google Automated bidding strategies and Google Smart campaigns. Introducing the Google Ads Editor.
Creating promotions for all items within your data feed as well as specific items. Creating rules in Google Merchant Center using both supplemental and primary feeds. And finally, taking a look at the Google Ads Editor including some of our favorite ways to use it.
MEET YOUR INSTRUCTOR
Andy Splichal
Andy Splichal is a dynamic marketing professional with over 20 years of hands on marketing experience. He is the founder and managing partner of True Online Presence, the acclaimed author of the Make Each Click Count book series and host of the Make Each Click Count Podcast.
What's Included...
As an attendee of this class, you will have immediate access to all 8 weeks (including question and answer sessions). Take the course at your own pace and become a certified expert using Google Shopping!
Online Instruction: You will receive access to taped recordings of all in-class sessions that you will be able to access for an additional 12 months after class completion -($499 value).
On Going Support : As a member of Make Each Click Count University, you will have access to a live members only monthly zoom directly with Andy Splichal for 12 months. You also will be given his private email, the email typically reserved for private clients, the email he generally responds within hours, not days.
Make Each Click Count Using Google Shopping: Once registered, you will have online access to the complete Make Each Click Count book series!
Certificate of Completion: After completion of the class, you will receive a certificate of completion. (Priceless).
What last year's attendees are saying...
"Thank you Andy Splichal for sharing your knowledge on Google Shopping, a really valuable and well planned course, highly recommend it to anyone looking to "Make Each Click Count." - Bhim B.
"Filled with helpful walkthroughs and keyword strategies." - Nadine R.
"The high low campaign strategy to filter keywords for the shopping campaigns is a game changer." - Danni O.
FULL COURSE - ONE-TIME PAYMENT $399
Pasadena, United States
info@makeeachclickcount.com
(888) 456 6943
Done right, when you are armed with the right tools, it is truly the golden age of running an online business. Today, you have the ability to compete on an even playing field with brick and mortar stores that have been around for a hundred years as well as compete or even work with Internet conglomerates including Amazon.
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