EPISODE 25: Advertising your books – one author's perspective
Welcome to the Rage Against the Manuscript podcast. In this episode, I take a look at the three platforms authors can use to advertise their books, and how you can use them to create a strategy that works.
Listen on Spotify, or wherever you get your podcasts.
In this episode:
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How pay-per-click advertising revolutionised business, and how authors don't get all the benefits.
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A breakdown of the three ad platforms – AMS, Facebook, and Bookbub – and how each can benefit your books.
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How to combine the platforms to build a marketing strategy.
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My step-by-step method for learning ads.
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How do I do ads, and why do I do it the way I do? I spill the tea on my ad strategy.
“Ads, ads, addity-ad-ads."
Steff Green
Author of How to Rock Self-Publishing.
If you've got a question you want to ask me about self-publishing or writing or building a career as an author, head over to the Rage Against the Manuscript FB group or email me steff@rageagainstthemanuscript.com and I’ll talk about it on a future episode. Happy writing!
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