Science holds the key to high-conversion communication. If you think that the rational, intellectual part of our brains are calling the shots, guess again.
 
Paradoxically, our emotional centers are the ones that drive decisions. In today’s environment of message overload and white noise, our brains quickly determine what messages are skipped and what messages stick. It’s time to listen to what science tells us and start speaking to the emotional, heart-centered process to reach our audiences with messages that are engineered to light up a positive response.
 
Did you know that only 5% of decisions are made in the conscious mind? 95% of decisions are made in the non-conscious, emotional centers of the brain. Yet nearly all professional communication is developed to target only the 5% conscious mind.
 
After nearly twenty years of research and development, Engagement Science Lab founder Elizabeth Edwards created the only professional communication method designed to active 100% of the decision-making mind: NeuroPsychological Engagement (NPE).
 
In "Mind. Blown. The Eye-Opening Science of High-Conversion Engagement", she gives an entirely new perspective on how to create communication geared for comprehension.
 
What are the biases stopping people them from engaging with your message?
 
How do you communicate to connect, rather than creating communication that just adds to the noise?
 
Merging the fields of communication, marketing, neuroscience, psychology and behavioral science, Mind. Blown. will open your eyes to new ways to communicate to be heard by both the conscious and non-conscious mind.
 
Never before in the history of communication have we lived in a more noisy and competitive age.
 

• Cognitive overload forces us to use more precise tools to sculpt brand engagement and communication that converts.
• Learn what engagement really means. Go beyond superficial clicks, likes and shares and dig into what it means to truly connect with your audience on an emotional level that has been proven to affect decision making.
• Learn how science is mapping responses to messages to teach us how to be more successful communicators.
• Understand how to build content that engages your audience both intellectually and emotionally, while overcoming all the modern-day interferences drowning you out.

Nonprofit and association professionals serve noble causes, do important work and have messages to communicate that are crucial to the progression of consumer, business and humanitarian efforts alike.
 
Above all, these professionals deserve to be equipped with the latest knowledge of how our minds are hard-wired to work based on the latest neuroscience and behavioral science research, which is being added to every week.
 
In the "Fundraising With Communication Science" keynote, we will simplify what non-profit professionals need to know today to immediately improve communication with science.
 
From fundraising to member attraction and retention and everything in between, the session will also teach the most powerful word to use to increase understanding and how to reduce the reading level of your content easily and with a free online tool to support every word you write.

• Develop a new tool belt of knowledge based on scientifically proven patterns of behavior that influence decision making, and how we can adapt our communication based on this new information to maximize our results.
• Learn from real-world examples of communication outreach using traditional methods vs. those incorporating psychological principles to easily see how you can bring these behavioral science principles into your communication programs, resulting in more fundraising and member growth and retention success.
• Have fun while also learning about how YOUR mind works, what we do every day that may be binding us closer to biases, and how to help change these in ourselves and others.