October 11, 2019

by  DR. MARK T. WADE

#070: Why You Shouldn't Run A Virtual Summit!

Description  

Sandra Van Der Lee talks to us about the dirty, unspoken negative aspects of hosting a Virtual Summit.  Full transparency, she doesn’t hold back, or sugar coat it.  Hear exactly why you shouldn’t host a summit. PLUS bonus info on what to think about with GDPR & Summits! ​

Challenges On Her First Summit

          ➡️     Working alone

          ➡️     Nobody reads or listens to her 

          ➡️     Speakers don’t read her email

          ➡️     Not getting what she wants from people

Why Summits Are Not Worth It

          ❌     Hours spent don’t match the ROI or return on investment

Common Mistake On The First Summit

          ❌     Building an audience you don’t want to serve

One Benefit Of Summits

          ❇️     Building relationship with speakers

What Bugged Her From Her Summit

          ➡️     Emailing speakers again

          ➡️     Getting bored 

          ➡️     Not wanting to spend time promoting it

Resolving The Issue With Speakers Who Don't Listen

          ✔️     Follow up with them

          ✔️     Boot people who don’t get back by a certain deadline

          ✔️     Choose the person best for the topic

          ✔️     If you have two speaker options, go with the one you have a personal relationship with because it                     helps speed things

          ✔️     Keep your emails short.

          ✔️     Create a summary and put the most important information on the top of your email

Why Pitch To People You Know Personally

          👉     It gives momentum

          👉     It’s more practical

          👉     They’re more likely to say yes

          👉     You’re top of mind

          👉     You’re a familiar name in their inbox

Benefits Of Doing A Summit

          ➡️     New people on your email list to pitch to

          ➡️     Relationship building with the speakers

Sandra's Advice

          ❇️     If this is something you want to do because you have this feeling of creating something epic that                     doesn't exist yet, definitely do it, but create a battle plan before you start. 

          ❇️     Have a plan

          ❇️     Make sure you actually have an offer at the end of the summit

MY REQUEST

I’m going to give away all the best insights and knowledge but just need YOUR help!

• First  - subscribe & leave a 5 star review on this podcast
• Second - share this podcast with anyone you know who has done, or wants to do a summit

​That’s all I ask...

HOW TO GET IN TOUCH

   👉   I am always looking for feedback

   👉   If you have questions send them to me.  (I’ll start doing a special Q&A monthly episode)

   👉   If you want to be a guest reach out and let me know

   👉   If you know someone I should interview please put me in touch with them.

Email me at:  Podcast@VirtualSummits.com

Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup

Resources you can get in the show notes at http://virtualsummits.software/resource

    ✔️   One Day Summit Guide

    ✔️   Virtual Summits Framework

    ✔️   Plug & Play

    ✔️   Free Trial Virtual Summit Software

I want to end this episode by saying,

"I believe in YOU & YOU can do this."

Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).

Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them. 

So just get started.  Imperfect action is always better than doing nothing!

Thank you and see you on the next episode!

LINKS MENTIONED IN THIS EPISODE

   🔗   One-Day Summit Training

   🔗   Virtual Summits Software Free Trial

   🔗   One-Day Summit Starter Guide 

   🔗   Interview Like A Pro