Especially when you’re an expert or adviser and not a marketer.
How do you get from hello to how you can help people in business?
Do you hear people tune out when you tell them what you do? Or do they change the subject when you go into detail? Or you just don’t have that level of confidence?
I help advisers and experts like you sell more by being yourself so that you’re seen as the expert, and you close more sales. We’ll do that by teaching you how to tell short stories when you speak to prospects, when you network, post on social media or attend events, and we’ll do this over 26 weeks.
Prospects buy emotionally from trusted advisers that they know and like.
Stories will build that trust faster by “showing” them that you are genuine and relatable. Not telling them about “what” you do and “how” you do it.
Our goal is to have you start business conversations by telling emotional stories, so you have prospects reaching out to you because you deliver results and you're human in the way you do it.
So you can get revenue growth through content and conversations, not just referrals.
Content is king and stories are memorable. Expertise and knowledge can be memorable if told right.
You’ll learn six short-form story structures that frame your expertise and what you solve for your clients, why prospects should work with you, your personal background, client success, elevator pitches and anecdotal stories.
Stories that engage the reader and build resonance around you and your point of difference, so you can sell more.
These can be implemented straight away to win clients.
You can use these stories on social media, newsletters, networking, blogs or when you speak with prospects in person, online, over the phone. You’ll get templates that you can download and you’ll practice writing and telling each story.
By the end of the program, you’ll have at least 30 stories that can be used in your marketing.
This program is called "How To Sell More By Being Yourself" and if you'd like to know more, get in touch for the offer.
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