How does Kartra compare to ClickFunnels and Kajabi? 

Which tool is best to use in my online business? 

These are questions I get ALL the time. 

Now, there are plenty of videos out there comparing these tools (and others). And I wanted to create a brief comparison for you to explain it in plain terminology, and look at only the core features that will initially be most important to you as a course creator. 

With so many options out there, it can get overwhelming to decide on your tech. As you’re making that decision, remember: your success has much more to do with the actions you take and the connections you make than the tech you use. The tech is there to make things SIMPLER for you, not more complicated. 

Let’s jump in! Watch the full video to see how these 3 tools compare in these 3 key areas: 

• Course hosting
• Landing page builder
• Email automations

[1] Course Hosting

ClickFunnels

There is a membership builder area inside of ClickFunnels, which is very simplified and difficult to customize for your branding. 

Essentially, you're working with one layout and I don't love that because it doesn't give you the flexibility to create a beautiful space that’s really on-brand and an engaging workspace for your students.

Kajabi 

Kajabi has a really simple and easy-to-use interface when it comes to building out your course. And it has lots of options in there for videos, quizzes and assessments, photos, etc.

Where I find that it lacks a bit is visual customization. 

It does have a good back-end area where you can see the progress that your students have made and where you can manage & engage with students. 

Kartra

Kartra allows you so much flexibility in creating a really engaging and beautiful space for your students to learn in. You're able to create a space with different layouts and you can customize the colours as well as sidebar content. 

The other thing that I really love is that there are various blocks of content that you can pull in into the drag and drop builder so that you can not only have your videos or photos in your written content, but you can really easily create download buttons, reminder sections that stand out, and so much more! 

[2] Landing Page Builder

ClickFunnels

ClickFunnels has a good landing page builder and some templates that you can work with that make it easy to get started. It’s pretty intuitive so you can create pages fairly quickly.

One of the downsides is that it doesn’t have some conversion-related features built in, such as alert bars, and its timer features are more limited than in Kartra. 

Kajabi 

Kajabi’s page builder is more difficult to navigate and it's very challenging to actually customize as it’s not a true drag and drop builder in the way that other platforms are.

It also doesn't have some of the robust features that you want to be able to have on a sales page or an opt-in page in order to increase conversions, such as robust timers and redirect capabilities.

Kartra

When it comes to their landing page builder, Kartra has many different editing capabilities and a robust drag and drop functionality. Not only do they have ample full-page templates, there are also plenty of templates for sections within your page and smaller pieces within those sections.

It's easy to get started with and it has some really amazing conversion features such as customizable countdown timers, alert bars, behaviour-based redirects, and so much more. 

You can also easily embed forms and checkouts on your pages, since they’re also built within Kartra and integrate seamlessly. 

[3] Email Automation

ClickFunnels

If you've used other email marketing and email automation solutions, you’ll notice ClickFunnels doesn’t work in an intuitive way that you might be used to. 

You’re not able to easily visualize and see a series of emails that you’re going to be sending out to your contacts. It’s not easy to use if you’d like to get your email sequences up and running as soon as possible.

Kajabi 

Kajabi does have an email sequence builder that allows you to visually see and build out a series of emails. However, it does lack some functionality and advanced level features that would allow you to easily target segmented groups based on their behaviour. 

Kartra

When it comes to the email sequences and email automation, you can pretty much do anything that you can imagine in Kartra. You can segment people and also trigger a series of various other things to be done with that contact as they move through that sequence (such as granting access to different memberships or courses, applying tags, removing tags, and much, much more).