About Tony Dada
The Why
Anthony Abiola DADA (aka Tony Dada) has been working within his community and across the UK since 1991 after finding himself homeless (for the second time) and stripped of all his worldly possessions, including his children, due to his relationship breakdown.
It was this experience that led him to what he now refers to as “My great experiment”. Having lost everything in 1 day, he realised how redundant a life fueled solely by the need for continual acquisitions and the pursuit of money becomes. More importantly, he learned that “your possessions do not define who YOU are”.
“Having lost everything, I also lost fear…. I literally had nothing to lose.” Slowly I began to see that my predicament actually offered me a unique opportunity. The opportunity to focus on my personal vision of success so that I could live a happier and fulfilled life.”
Despite a lack of resources (no money) and equipped only with Universal Ancient Laws introduced and taught to him by his Spiritual Mentor, Bro Ishmael Tetteh who, although based in Ghana, he had met in London. Bro Ishmael taught him how to live a consciously fulfilled and empowered life. Tony decided that he was going to put these lessons learned to the test.
Tony Dada in Ghana pictured with His Spiritual Mentor Bro Ishmael Tetteh and Michael Beckwith from The Secret (Aug 2010)
Armed only with this knowledge and a vision, he decided he would redefine what success meant to him and make his life stand for something. He was going to make a difference in his community, starting with his own children. Tony with 2 of his greatest teachers. Tony DADA with his son and daughter Jaie & Joshua.
Errol Abramson, Tony Dada and His Spiritual Mentor Bro Ishmael Tetteh
The Mission
Since March 1992, he has been on the path of the Conscious Cre8ive Social Entrepreneur, inspired to nurture, invest, support and empower people from underrepresented communities to Discover their Aptitude, Develop and Actualise their vision of SUCCESS.
Both his Spiritual Mentor Bro Ishmael and his Business Mentor have challenged and encouraged him to support people in this way.
His Mission was confirmed by accident whilst out filming at the Best You Expo in 2016 by Anna Ketly a spiritual expert - check out this video with Anna and Tony to hear his Confessions of the SOUL:
The Vision
This song was written 4 decades ago at a time in his life when all he could see around him was feuds, in his home, at school and on the council estate where he lived in South London. This is the song performed publicly for the first time back in 2016.
It is a song of hope that humanity would begin to wake up to the reality that we all come from the same source and that far more can be achieved when we foster a spirit of unity within ourselves and collectively when engaging with each other - We Are All A Part Of And Connected To Life.
This song Marks the beginning of the 40 year Journey of empowering “self” so as to empower others to live a fulfilling life, particularly young people and those from other underrepresented communities (Young adults, creatives, social entrepreneurs, people from all ethnic groups & women, particularly black women who are often the most marginalised).
Our MINDreSET Personal Programme was designed to empower the mind to dream a big vision, build capacity to be resilient and Actualise those dreams.
Today our MINDreSET Business Programmes empower social entrepreneurs to create and grow their own business as they grow and impact their communities, adults or young people through creating bespoke holistic mentoring /coaching programs and opportunities.
The How
Tony has turned his surname into an acronym which stands for Discover, Aptitude, Develop and Actualise (DADA).
DISCOVER
Did you know that when you came into this world, you already were something special? Well it’s true, you don’t have to ‘make something of yourself’ because you already are something. You arrived here on a special assignment. The only problem is that you may have forgotten your Mission and are now required to re-member (wake-up to) what it is. Working with DADA Success you get to DISCOVER what your genius is.
APTITUDE
So what did you come into this World with? Aptitude. That is, your God given gifts, talents and abilities. Everyone has their own and each one of us is absolutely unique. ‘Discover’ is the result after your committed search, Aptitude are the natural treasures within that you find.
DEVELOP
Yes, you have God given gifts, talents and abilities, and you’ve discovered them. The problem is, when you first discover them, they are raw and unrefined. Now begins the journey to Self Mastery. A quest in which you practice, hone and refine your abilities to a world-class standard through continual development.
ACTUALISE
Tony has been coaching people through this process for more than three decades, so he knows the path well. Once you’ve worked with Tony and his team of “Holistic Mentors” to Discover your Aptitude, and you’ve begun to Develop them, now comes the final piece of the puzzle, when you fuse everything together and finally ACTUALISE (manifest) your vision.
The What
The Award winning book, The GPS System
7 Universal Principles for Growing Personal Success. (A collection of Inspirational true stories drawn from some of his mentees over the last 20 years)
The DADA-R.I.C.H™ Members Club
Which supports its members and their guests through regular networking events, seminars and workshops
The MINDreSET Personal Programme
This Programme provides you with a set of tools to enable you to:
The MINDreSET Business Programme
This Programme provides you with the MINDreSET Personal plus:
The MINDreSET Business Plus Programme
This Programme is designed to support you on your Business journey by being a part of a small, intimate mastermind group, that is solution focused. Additional Benefits:
The Access Funding Partners Programme
This Programme is designed to support Social entrepreneurs who want to learn how to access funding and grants as well as work as part of a consortium when applying for funding.
The (GPS) Grow Personal Success Holistic Mentoring Programme
A 12-week acceleration 1-2-1 mentoring and coaching programme with Tony DADA focused on – Helping individuals identify their natural talents, abilities and unique gifts. Identify and grow passions – Turn Passion-In2-Profits as a coach, mentor or social entrepreneur
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