SEO used to be the King of all traffic sources

I was born in the Bronx and I now live in Monroe, New Jersey. When I first started Internet marketing back in 2003, it was a whole different ballgame. It used to be very easy to rank organically in Google's search results and get a ton of traffic because there was not that much competition.

As I grew my business I became more and more fascinated with SEO. The art of SEO is still truly one of my passions to this day.

I have taken many courses, including Brian Dean's SEO That Works and Natan Gotche's SEO Academy. Both of which I highly recommend if you are into search engine optimization, by the way.

My first website, FunNewJersey.com, (which I started back in 2003) ranks for over 90,000 keywords. Mind you, this is from working on SEO for almost 20 years.

Here is a screenshot of FunNewJersey.com's site's stats (taken in June of 2022)

As you can see, I am no newbie to driving traffic to a website or an offer.

FunNewJersey.com gets about 12,000 unique visitors a day all because of my hard SEO work over the years.

But times have changed

Driving traffic over the years, of course, has become exponentially harder and harder.

So, although I still had (and have) a big love for search engine optimization and organic digital marketing, the competition became increasingly fierce and Google was always changing their algorithms making it harder and harder for us to rank.

It was quite disheartening because Google made a promise with us that if we built great content, organic traffic would follow.

But that is not what happened.

Because Google decided and realized that they wanted to display their content in the search results instead of the content that all of us hard-working website builders and SEO's built. Google decided to try to take over the world and become a conglomerate and have themselves make ALL OF THE MONEY while us SEO's struggled and our websites died slow simmering deaths in the Google SERP's (rankings).

A lot of this was due to them adding carousels above organic results as well as adding local results above organic, snippets, questions and answers and all the other little tricks up their sleeve.

Many websites couldn't survive because you get enough traffic to get customers.

So I knew I had to find a better way to generate traffic.

And find a way, I did!

From great times to OK times and now to some tough times

Again, going back 5 to 10 years from now, getting organic exposure on social media like Facebook was working. And it worked well. Now, as we all know, Facebook is obviously a paid model, just like all of the other social media.

Tik-Tok is probably still the best way to get organic traffic, but that is getting very competitive and that model is definitely going to change to a paid model as well very soon.

YouTube ads are still a good way to get traffic by running ads, but it can be expensive and unless your ad is laser targeted to the YouTube viewer, your conversion rates will not be good.

YouTube ads suffer from some pretty poor conversion rates. Many visitors that come to YouTube to watch videos   skip right over the ads. A research study proved that somewhere around 65% of YouTube visitors skip the ads when they are shown before the video they are trying to watch. 

Pay Per Click

While it is possible to get a return on Google and Microsoft ads, Google ads are extremely expensive and there is a lot of trial and error and A/B testing needed.

I have had many good campaigns with all types of advertising but I have also had a lot of losses as well as dealing with some huge learning curves.

Over the years, I have spent thousands of dollars on Microsoft ads, Google ads and Facebook ads. In the beginning, I did pretty well, but as the years progressed, getting returns on my investment was extremely difficult.

The bottom line, in my opinion, is that social media advertising and PPC advertising are oversaturated, expensive, and have steep testing and learning curves.

What if I told you that there was a new untapped source to get laser targeted traffic without you having to do any work to get the traffic? A source that not many marketers talk about or even know about.

I myself didn't know about it either. As a seasoned marketer, I started to struggle to get enough traffic and to get enough  returns on my ad spending. So I had to be creative and I had to find a new relaible traffic source.

But before we talk about the new traffic source...

Tell me if this story sounds familiar to you. You go out looking for a way to make money online and you get involved all different types of marketing and moneymaking ideas.

You just about tried everything. And you realize most of the business models are difficult. Take drop shipping, for example. Although drop shipping is promoted online as an easy business model, there are just way too many parts. I've tried drop shipping and it wasn't the right model for me.

So, you move on and you realize that you have enough skills to offer your services on platforms like Upwork and Fiverr, but then you realize that there's too much competition in the marketplace and they don't pay you enough or that your potential to make revenue is capped when you can only make a certain amount and with the platform fees you realize that you cannoyt sustain a business because you can't make a lot of money.

Trust me, I have been down every road.

All I needed to do was find a way to get quality traffic to my offers.

That was when I found Solo Ads!