Networking Notes for Newbies
You've decided on your first networking event. How do you feel? Excited? Nervous? You probably really want to make the most of it, because you’ve heard that networking is a great way to build your business.
Take the time to sit down and write out your goals. Maybe you want to connect with three people or just one. Be clear about what this event means for you.
Wear clothes that are comfortable and make you feel confident.
Then write down a two- or three-line personal elevator pitch. Include your company name and maybe one aspect of your business. Don’t use jargon and keep it short. Just enough to create a memory for the other person.
Quick Hint: Try to come up with something imaginative when sharing what you do. Think of the question "What do you do for a living?" It's not an excuse to say "Realtor" or "Insurance Agent". That's your job title. Come up with something that starts with "I help [ideal customer] with [pain point/problem/opportunity]".
This is super important. You’re there to build rapport and make connections. You don’t have to sell anything, so keep your stuff brief and listen to the other person. Ask questions and be interested.
Active listening is a great skill to develop and if you’re an introvert or shy, it takes the pressure off you to create the conversation!
What tips do you have for newbies at networking?
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Steve Black
My passion is to help small businesses get access to the systems, tools and resources to help them get better referrals, better customers and have better businesses.
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