Take your communication outcomes
to the next level
Achieve exponential growth by connecting with the
non-conscious minds of your audience.
Science is finally discovering what makes us
truly engage with our listeners...
As science uncovers new things about the minds communication preferences,
we can apply these insights to communicate to connect…
Get ready to:
Dial in your communication efforts with more accuracy than ever before.
Create communication with a heightened awareness and sensitivity toward its psychological, behavioral, and motivational influence
Strategize around the non-conscious biases and filters that are likely the real culprit for communication interference and limit.
Apply new science-based strategies proven by brands like BMW, Transamerica, and Charter to increase communication outcomes exponentially.
The reality of modern communication:
Nobody listens like they used to
How we listen is changing...
Now, more than ever, our minds are running from too much noise.
As a society, we are in a collective state of communication overload, and our minds are developing powerful coping mechanisms to manage the noise.
That’s bad news for traditional communication and content creation methods that research is proving don’t just confuse people; they trigger full-blown message rejection.
Cognitive Overload Drowns You Out
Many of us are in states of "Cognitive Overload" from processing so many messages, plus 70,000 thoughts a day, and making 35,000 decisions a day.
We don't take things in the same when in overload.
Biases Cancel Your Message Out
Hundreds of biases silently fight against your best attempts to create understanding and trust.
More than 180 have been mapped that interfere with communication and engagement alone.
There hasn't been a way to break through
the noise and biases of our audience...until now.
INTRODUCING
The Frequency of Understanding
The World's Only Science-Based System of Engagement
We've adapted key insights and fundamentals from the following behavioral and cognitive science disciplines:
New Neuroscience
Neuroscience is used to understand how a human processes and filters billions of bit of information. By being where psychology meets biology, it forces you to simplify.
Psychology
Psychology is the science of mind and behavior. It helps predict and analyze mental or behavioral characteristics of an individual or a group.
Sociology
Sociology is the science of society, social groups and institutions and social relationships. It is the systematic study of the development, structure, interaction, and collective behavior of organized groups of human beings.
Communication Anthropology
Communication anthropology studies the meaning of words, phrases, and sentences in cultural contexts. A theory in linguistic anthropology says culture and society and a person’s social position determine language.
Now, after 2,000 of art and guesswork...
Effective communication
has finally become an
established science.
While most universities still teach Aristotle’s Rhetoric as if it’s still the most effective approach to persuasion, it has been vastly improved on by a combination of several sciences.
The fields of behavioral sciences, neuroscience, and behavioral economics began uncovering fascinating insights into how the human mind responds to communication. We’ve taken that information and used it to make the communication program Aristotle would have killed for. We call it Neuropsychological Engagement™.
Grammar, syntax, and style are mechanics that support communication
But these mechanics don’t help you connect and convert.
Connecting is the whole point of communication.
Science is finally discovering what makes us truly engage with our listeners...
Imagine having a map of what makes your audience’s minds light up.
As science uncovers new things about the minds communication preferences,
we can apply them in business to create a system for increased results…
Welcome to Neuropsychological Engagement™
A system of techniques based on human behavior and motivation science.
A system that increases conversion and changes behavior.
A psychologically optimized system for successful engagement.
Break through biases
Create meaningful connection in crises
Unite communication, PR, marketing, sales, and leadership
Welcome to a new era
in professional communication
NPE™ is an easy to follow system for communication professionals of every skill level - An engagement blueprint based on the science of human motivation and behavior.
It's easy to learn and apply.
It immediately increases results.
It can unite your team with a shared framework for communication
Learn the origins of NPE™
Watch the
Real clients. Real results.
In 15 years of research, testing, and real-world application of new communication concepts,
we've helped several large corporations exceed their wildest expectations...
BMW
Doubled historic sales records and brought in a 400% increase in media coverage.
Transamerica
An audit found their #1 homepage messaging was telling their audience NOT to buy their services. This single change lead to triple-digit sales increases.
SONY
Brought in 94% of launch sales (compared to 6% from traditional advertising).
Home Advisor
Exceeded defined media placement goals by 2000%.
Learn more about the Frequency of Understanding
Join the communication revolution
“The human science elements that Edwards and her team brought to Transamerica changed how we looked at everything. The marketing messages we had been using from the “experts” were in fact, according to human communication science, pushing our customers away.
Once we understood the science behind our messaging and had the proper tools to change it, our ability to connect with our customers improved drastically.
Hire them yesterday!”
Alix Hunsacker
Marketing Manager, Transamerica
IN THE NEWS
Read more in our columns in Forbes and Medium.
Forbes
Visit our profile on Forbes to see articles written by Elizabeth Edwards, our founder.
FREE STRATEGY BRIEF
9 Cognitive Messaging Mistakes to Avoid
for high-conversion communication & content
Why do we tune out and dislike some communication? Download your free report on the top 9 messaging mistakes that limit communication results (and what to do about it!).
Communication is changing
Learn why and how things are different.
Traditional methods simply don't work any more.
Science has shown that "conventional wisdom" is no longer effective for communications.
Science has the answer
Learn the 9 Cognitive Messaging Mistakes to Avoid in this free brief
COMING SOON
The Science of Human Engagement:
Creating Connection in an Age of Noise
How do you tune communication to connect in an age of noise?
Science has proven the most effective communication touches the conscious and non-conscious mind at the same time, but how to reliably do so has been systemically blocked from the practice of professional communication, until now.
In The Science of Human Engagement: Creating Connection in an Age of Noise, Elizabeth Edwards, founder of Engagement Science Lab, Volume PR, and the Behavioral Communication movement, explores how the mind is evolving as noise and information sources multiply, and the opportunity before professional and everyday communicators alike to reorient how we think about talking to exhausted minds.
Copyright © 2022 Engagement Science Lab. All Rights Reserved.
