FACEBOOK GROUPS..... TO BE OR NOT TO BE!ย THAT IS THE QUESTION! HERE'S MY TAKE ON WHETHER YOU SHOULD HAVE A FACEBOOK GROUP AS A COACH HERE IN 2023.
I started to really NOT ENJOY being in Facebook Groups any more in 2022!
Posted In Groups | Posted On January 28 2023 | Posted By Admin
The BIG QUESTION: Should you have a Facebook Group or not? ๐ค๐๐๐๐๐๐๐๐๐๐๐ฃ
This is the big question I have been asking myself and literally agonising over back in 2022 when Facebook announced they were switching their algorithm over to be more like the "Recommendation Algorithm" you see on Tiktok and Youtube. Facebook named this โThe Discovery Engineโ back in May 2022!
Back in early 2022 when Facebook changed over to "Meta" and they switched over to the new algorithm, boy did Facebook Groups suffer BAD! Suddenly whole communities turned into a #spamfest. Community members were no longer seeing the content in Facebook Groups any more and so the only posts people were posting were sales pitches and promo posts. After all.....what point was there in posting a question asking for help when nobody was going to see the post!
Coaches galore were closing down their Facebook Groups and even though most coaches dont like to admit this part, a Coaches income took a big massive nosedive into the gutter during this time.
This was by far the WORST TIME for Coaches ever on Facebook - certainly ever since I first started Coaches Entrepreneurs and business owners how to monetise a Facebook Group 8 years ago!
In the summer of 2022 I decided to stop mentoring Coaches to make money just using a Facebook Group because I no longer believed in it during this time and I felt that I was not able to Coach something I no longer believed in.
So I posted a post to explain that I would no longer be coaching Facebook Groups from August 2022 onwards. This was really quite a huge shock for my audience at the time I remember getting tonnes and tonnes of messages in my DMs and this was one of my most active Facebook posts ever!
As I say, Coaches were closing their Facebook Groups by the day. Posting a post and getting zero visibility was becoming the norm and so a lot of group admins resorted to either posting spammy one-liner question posts, one liner posts asking their members to drop an emoji if they wanted their amazing "thingy" or they started to allow promo inside the group just to try to keep it active and engaged!
I came out of Facebook Groups totally during the late summer of 2022...... the sense of commnity support was GONE, the connection, the relationship building. Yes a small few Facebook Groups were still a little bit active but even the big Coaching gurus started to really do things differently at the time - so I knew it wasnt just me seeing and feeling the effects!
Facebook must have noticed the reach declining in Groups, groups being closed left right and centre and members leaving Groups (and indeed Facebook) in their thousands! So Facebook quickly reacted to try to "fix" this by introducing the "@everyone" tag, allowing Facebook Shops in Facebook Groups and also introducing "Feed Channels" and "Reels" in Facebook Groups. Facebook also introduced a special exclusive "Facebook Groups Newsfeed" for those special Facebookers who could actually find the darned thing!
All of these things DID HELP Facebook Groups get that reach back inside their Facebook Groups back towards the end of 2022.....and Facebook seemed to take an abrupt U-turn regarding their determination to change the algorithm over to a recommendation engine. This algorithm has been since used exclusively for Reels, public video content and for the new Digital Creator Profiles (the new Professional Mode Personal Profiles that were introduced back in mid 2022)
So.....I hope that you found that useful to understand what happened with Facebook Groups back in 2022. So now lets look to 2023.
Facebook have made a lot of very quick U-turns and vast improvements across the board in the last quarter. The reach inside Facebook Groups has improved dramatically - even Facebook Ads are working well unlike the Shambles we saw back in 2021 when the price of Ads was sky high and most Ads and whole Ad accounts were stopped and taken down by Facebook.
Having seen these improvements and read a lot of Facebook's recent developer articles and posts, this year I have decided to go back and all-in again with Facebook Groups and with helping Coaches to get Booked Out just using Facebook groups and posting just ONE POST PER DAY.
To answer the question of whether it is worth having a Facebook Group - to this I will say............right now it is - YES YES YES!
Facebook Groups have been by far the best place on the entire internet to gather all of your ideal client all together inside one "bag" or one free collective "space" for the last 15 years. So despite this big blip of mid-2022, I would conclude that as Facebook did react so quickly to fix the issues they were having with Facebook Groups back in the summer of 2022, I would firmly set my cap down and say that Facebook Groups are now here to stay.
There is nowhere else on the internet that you can open up your phone camera and press a single button and be instantly visible to a group of your ideal clients. Just today, I went live inside my Facebook Group THE FIFTYK COACH - COACHES GET BOOKED OUT IN 90 DAYS WITH A FACEBOOK GROUP - and that video has now been seen by over 300 people. I was talking all about what to do if your Facebook Group is DEAD!
300 people have seen it already and all I need to do is to drive some more traffic to that video over the rest of that week!
My own business went from $0-$10k+ months in just 3 months using Facebook Groups and I know that YOU can totally do the same thing with your Facebook Group providing you know what strategy to use and how to clarify your messaging too!
So if you are wanting to skyrocket your Coaching business here in 2023 then I highly recommend that you have a Free Facebook Group as one of the most lucrative tools in your marketing Tool Box and I also recommend that you get some urgent coaching and training on how exactly to use organic marketing strategies combined with crystal clear messaging to make high ticket sales straight away from your Facebook Group......either from myself of from another Facebook Groups Coach.
What is really so great about having a Facebook Group now in 2023 is that I have found that people no longer really need warming up the way they are used to. We are entering an era where people are willing to make an instant purchase without us having to fluff their pillows first - this is totally great for Coaches with Facebook Groups!
So................Coaches! Let me know if you have a Facebook Group of your own below..........tell us about it in the comments and let me know (or send me a DM) about how you have experienced the changing tides of 2022 that I have outlined here in this post.
And for those of you who really want to go ALL IN and learn how to get Booked Out just using your Facebook Group and my "ONE POST PER DAY is all it takes" strategy then why not have a chat with me all about my Booked Out Coach Mastermind (The B.O.M.)
You will find more details about this Mastermind in my Pinned Post pinned to the top of my profile here but essentially this is for Coaches who have been working their Coaching business already for 1-2 years and they are posting every day and they are very active but they are still not Booked Out with ideal clients.
Inside the Mastermind I teach you all of the step by step strategies that you are going to need to get Booked Out and to be earning $10k+ months in the next 90 days.
There has never ever been a better time to go all-in with Facebook Groups than right now....because Facebook has realised they need them to work in order for their platform to survive and for people to be willing to stay on the platform! (wink wink!)
Sure I will also teach you to build and grow your email list too to protect you and your business but I will also teach you how to get Booked Out with your ideal clients just using your Facebook Group and posting ONE POST PER DAY!
In order to find out whether the Booked Out Mastermind is going to be right for you send me a DM and tell me a little bit about your business and how long you have been a Coach. Tell me about your Facebook Group if you have one (and dont worry if it is not active - this is cimpletely normal and I will show you how to resurrect it inside the Mastermind)
I turn away 2-3 people in every 4 from the Mastermind (don't worry because I will usually have other offers that might be suitable) because they don't quite fit the joining criteria (which includes being able to take actions and post once per day!) - so it's totally worth us having a conversation to see if you would be a fit for it or not. If you prefer to meet me on a call then I am happy to arrange this although most people to join us straight from the DMs.
So if you are ready to skyrocket your success here in 2023 and if you are ready to stop wasting time, I actually have an extra special offer which is $1000 off the joining price if you join before the 31st January.
When you join you will receive a 90 minute DEEP DIVE niching and messaging call with me and we will get you fully sorted with your niche with your messaging and with your offer and of course with your Facebook Group in that call.
I look forward to learning more about you and your business!
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Lots of love
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Abbie xx
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