6 top tips to BOOST your direct bookings and avoid hefty OTA fees!
Are you a serviced accommodation provider looking to take control of your bookings and reduce OTA expenses? Well, I’ve got you covered! Here are my 6 top tips to increase direct bookings and keep those hefty OTA fees at bay.
1. OPTIMISE YOUR WEBSITE FOR EASY BOOKING
Your website is your primary tool for attracting direct bookings. Make sure it's user-friendly, visually appealing, and mobile-responsive. Streamline the booking process to be quick and hassle-free. A seamless experience encourages guests to book directly on your site, bypassing OTA middlemen.
BONUS TOP TIP:
Your guest should be able to land on your website and make a booking within 3 clicks!
2. MASTER THE ART OF SEO
Improve your website's search engine ranking through savvy Search Engine Optimisation (SEO). Identify relevant keywords and incorporate them into your website's content, meta tags, and descriptions. The higher you rank in search results, the more likely guests will discover and book directly with you.
3. OFFER EXCLUSIVE DIRECT BOOKING BENEFITS
Give potential guests a compelling reason to book directly by offering exclusive perks. Consider discounted rates, complimentary upgrades, or free amenities for direct bookers. Prominently display these benefits on your website to entice guests away from OTA options.
4. LEVERAGE THE POWER OF SOCIAL MEDIA AND EMAIL MARKETING
Connect with your audience on social media platforms and keep them engaged with updates, promotions, and events. Collect email addresses to build a mailing list and send targeted campaigns with special offers. Both social media and email marketing help you directly reach potential guests and drive direct bookings.
5. IMPLEMENT A BEST RATE GUARANTEE
Instill trust and confidence in your direct booking channel by offering a Best Rate Guarantee. Assure guests that booking directly on your website guarantees the best available rates compared to other platforms. This guarantee reinforces the value of booking directly with you.
6. COLLABORATE WITH LOCAL BUSINESSES
Forge partnerships with local businesses, tourist attractions, and event organisers to create enticing packages. Bundling your accommodation with other experiences adds value for guests and attracts new customers. This collaborative approach widens your reach and encourages direct bookings.
Increasing your direct bookings and minimising OTA fees doesn't have to be an uphill battle. Follow these 6 top tips and take control of your bookings, so you can maximise your revenue and enhance the overall guest experience. Embrace these strategies, and watch your direct bookings soar while keeping those hefty OTA fees in check.
Happy hosting!
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